WITS
Broadcast areaSebring, Florida
Frequency1340 kHz
BrandingHighlands 104.3
Programming
FormatClassic hits
Ownership
OwnerCohan Radio Group
WJCM, WWLL, WWOJ, WWTK
History
First air date
November 24, 1959 (as WSEB)
Former call signs
WSEB (1959-1984)
Technical information
Facility ID57629
ClassC
Power1,000 watts
Translator(s)104.3 W282CP (Sebring)
Links
WebcastListen Live
Websitehighlands1043.com

WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[1]

On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.

Translators

In addition to the main station, WITS is relayed by an FM translator.

Broadcast translator for WITS
Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
W282CP 104.3 FMSebring, Florida200623250133 m (436 ft)DLMS

References

27°30′30″N 81°25′20″W / 27.50833°N 81.42222°W / 27.50833; -81.42222


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