WBPB is a non-commercial Religious station serving the Upstate, including Greenville and Pickens County, South Carolina. The station broadcasts on 1540 AM with a power of 10,000 watts day and 1,000 watts critical hours.

History

1540 signed on as WKKR in 1967^[1] serving Pickens, South Carolina. The station was sold in 1979, becoming WPKZ in 1980. On January 24, 1984, the station was sold to Tabernacle Christian School in Greenville. An FM station simulcast, WTBI-FM, licensed to Greenville was added in early 1991, later upgrading its power in 2007, covering all of the area covered by the AM signal.^[2] 1540 only provided coverage to the local Pickens County area, and B grade coverage to much of neighboring Greenville County. As WTBI, both stations aired a mix of Southern Gospel music and preaching from Fundamental, Independent Baptist churches. Much of the preaching and teaching programming is produced by churches in the Greenville area, in Pickens County, and from various churches in the Appalachian Mountains area. Other churches from other parts of the United States also produce programs. The station also featured Sunday, Wednesday, and other special worship services from Tabernacle Baptist Church.

In 2020, the simulcast was broken after 30 years and 1540 AM became a Spanish religious station known as “Radio La Voz, 1540.” After broadcasting via lease agreement for two years, it was donated by Tabernacle Christian School to Berea Baptist Broadcasting, who had been leasing it.^[3] Its call letters were changed from WTBI to WBPB, effective November 1, 2022. ^[4]

References

External links

• History of WTBI
• WBPB (Radio La Voz 1540) official website
• WBPB in the FCC FM station database
• WBPB in Nielsen Audio's FM station database