Wasafi Classic Baby (WCB)[1][2][3] is a Tanzania-based record label founded by musician Diamond Platnumz.[4] With its commercial roster including Diamond Platnumz, Mbosso, Zuchu, Lava Lava, Queen Darleen and D Voice, the label stands as the as the most powerful record label in Tanzania.[5][6][7][8][9] The label is headquartered at Mbezi Beach, Dar Es Salaam.[10] The label's Vice President is Rj The Dj who is also Diamond Platnumz's official DJ while the official producer of the label is Lizer Classic.[11][12] In 2017, the WCB Wasafi artists released a joint project titled Zilipendwa[13] and in 2020 they released their second single titled Quarantine.[14] In 2021 WCB Wasafi signed a publishing and distribution deal with Ziiki and Warner Music Group.[15][16][17]

WCB Wasafi
Founded2015
FounderDiamond Platnumz
StatusActive
Distributor(s)Ziiki Media Warner Music
GenreBongo Flava Amapiano Afrobeats Singeli Baibuda
Country of originTanzania
LocationMbezi Beach Dar Es Salaam
Official websitewcbwasafi.com
SloganWe Love Music

Artists

WCB Wasafi has signed six Tanzanian artists, most of whom have had commercial success in Africa. Achievements include nominations for BET Awards,[18] MTV Africa Music Awards, Tanzanian Music Awards and AFRIMMA Awards.[19][20]

The label started in 2014 with the signing of Harmonize in 2015 who left the label in 2019 to start his own label called Konde Music Worldwide.[21]

Rayvanny joined in 2016 and left in 2022 to pursue his career in his newly founded label, Next Level Music.[22][23] This followed several statements in 2020 regarding Rayvanny starting his own label and how - at the time - he planned to remain with Wasafi regardless of how many of his own labels he created.[24]

In April 2020, Zuchu was signed as the new and the second female member or the label.[25]

In mid 2023, Diamond Platnumz announced that he had signed a new artist to the label.[26] On 16 November 2023, Diamond Platnumz named D Voice as the new member of the WCB Wasafi label in a ceremony at the Superdome Arena in Dar Es Salaam.[27][28][29][30]

WCB Wasafi signed artists and managers
Artist name Year signed Songs released
Harmonize[31] 2015–2019 Aiyola, Matatizo, Nishachoka, Bado, happy Birthday, Niambie, Shulala, Sina, Atarudi, Paranawe, Kainama (with Diamond Platnumz & Burna Boy),
Queen Darleen 2016 Touch,Ntakufilisi, Kijuso
Rayvanny 2016–2022 Give You All, Sugu, Natafuta Kiki, Siri, Zezeta, Kwetu, Mbeleko, Chuma Ulete, Unaibiwa, Makulusa
Lava Lava 2017 Tuachane, Kilio, Dede, Utatulia, Teja
Mbosso 2017 Nimekuzoea, Watakubali, Alele, Shida, Hodari, Tamu, Maajabu, Nadekezwa, Sonona, Ate, Amepotea, Sele
Zuchu 2020 Hakuna Kulala, Nisamehe, Kwaru, Wana, Raha, Ashua, Mauzauza, cheche, litawachoma, sukari, honey,nani
D voice 2023 Umenifunza, Mtamu, Bambam, Lolo, Mungu Baba

References

  1. "Tanzania: Wasafi Classic Donates to Support Quality Education". Tanzania Daily News (Dar es Salaam). 8 June 2016. Retrieved 24 March 2018.
  2. "VIDEO: Vigezo vya kujiunga na record label ya WCB ya Diamond Platnumz – Millardayo.com". Millard AYO (in Swahili). 5 August 2016. Archived from the original on 22 April 2023. Retrieved 24 March 2018.{{cite news}}: CS1 maint: unfit URL (link)
  3. Mosongo, Josephine (11 November 2017). "SHOWBUZZ: Diamond Platnumz' brother reveals WCB label weakness". Daily Nation (Kenya Edition). Retrieved 24 March 2018.
  4. Ndila, Janet (8 June 2017). "Why diamond Platinumz only signs musicians from poor background". Pulselive Kenya. Retrieved 5 January 2024.
  5. Maganga, Charles (4 December 2022). "Best Record Labels In Tanzania | SEE LIST". Notjustok East Africa. Retrieved 1 January 2024.
  6. Maganga, Charles (29 May 2023). "Read 10 Things You Should Know About The Tanzanian Music Industry". Notjustok East Africa. Retrieved 1 January 2024.
  7. Okalla, Darius (28 November 2019). "The Boy from Tandale: The Rise of Diamond and his Wasafi Record Label". The Elephant. Retrieved 5 January 2024.
  8. Ngigi, Elizabeth (18 November 2023). "Diamond Platnumz stresses respect for Wasafi rules amid D Voice entry". Nairobi News. Retrieved 1 January 2024.
  9. Ozymandias (9 July 2020). "This is the secret behind why Wasafi records is so versatile". Ghafla! Kenya. Retrieved 1 January 2024.
  10. Ilado, Lucy (21 February 2018). "Wasafi Classic Baby". Music In Africa. Retrieved 5 January 2024.
  11. "Lizer, the man behind WCB chat topping hits". The Citizen. 2 April 2021. Retrieved 2 January 2024.
  12. Gesare, Tracy (22 March 2019). "Meet Lizer Classic, the magical hands behind Wasafi Records hits". The Standard (Kenya). Retrieved 5 January 2024.
  13. Platnumz, Diamond (2017). "Zilipendwa". Spotify. Retrieved 5 January 2023.
  14. Platnumz, Diamond (2020). "Quarantine". Spotify. Retrieved 5 January 2024.
  15. "Warner Music seals partnership with Diamond Platnumz and his WCB-Wasafi label". www.musicweek.com. 18 May 2021. Retrieved 2 January 2024.
  16. "Warner Music Announces Partnership with Diamond Platnumz and WCB-Wasafi". Warner Music Group. 18 May 2021. Retrieved 5 January 2024.
  17. Muli, Francis (18 May 2021). "Diamond Platnumz and His WCB-Wasafi Label Sign Deal to Join Warner Music". KahawaTungu. Retrieved 5 January 2024.
  18. "BET Awards 2017 | Best International Viewers' Choice | Nominees". BET.com. Archived from the original on 11 October 2017. Retrieved 5 January 2024.
  19. "Must Read! Diamond Platnumz's Emotional Congratulatory Message To Wasafi Singer Harmonize". Kiss FM. 17 October 2016. Archived from the original on 2 July 2018. Retrieved 24 March 2018.
  20. Ben, Benjamin (30 April 2023). "TMA decorates Kikwete as Zuchu grabs five awards - Daily News". Daily News (Tanzania). Retrieved 26 December 2023.
  21. "Harmonize wants out of Diamond's WCB label as the cradle rocks". The Citizen (Tanzania). 10 April 2021. Retrieved 26 December 2023.
  22. "Rayvanny Finally Leaves Wasafi After Long Tussle, Diamond Congratulates Him". Soundcity. 14 July 2022. Retrieved 26 December 2023.
  23. Wambua, Janet (12 July 2022). "Rayvanny officially announces exit from Diamond's WCB Wasafi label". Citizen Digital. Retrieved 5 January 2024.
  24. Ngina, Fay (12 July 2022). "Rayvanny officially leaves WCB Wasafi". The Standard (Kenya). Retrieved 5 January 2024.
  25. A., Paul (13 April 2020). "Who was Zuchu before Joining Diamond's Wasafi?". mdundo.com. Retrieved 26 December 2023.
  26. Maganga, Charles (2 February 2023). "Diamond Platnumz Signs A New Artist To WCB Wasafi". Notjustok East Africa. Retrieved 29 July 2023.
  27. Maganga, Charles (17 November 2023). "D Voice unveiled as the new WCB Wasafi signee | Notjustok". Notjustok East Africa. Retrieved 26 December 2023.
  28. Ngigi, Elizabeth (16 November 2023). "Diamond Platnumz to unveil new signee for WCB record label". Nairobi News. Retrieved 5 January 2024.
  29. Ngigi, Elizabeth (18 November 2023). "Diamond Platnumz stresses respect for Wasafi rules amid D Voice entry". Nairobi News. Retrieved 5 January 2024.
  30. Ngigi, Elizabeth (20 November 2023). "Rayvanny on his success and the artiste who replaced him at Wasafi Records". Nairobi News. Retrieved 5 January 2024.
  31. "Hofu ya kupotezwa na WCB ilivyomtesa Harmonize | East Africa Television". East African Television Limited (in Swahili). 22 March 2017. Retrieved 24 March 2018.
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