WLXR
Broadcast areaLa Crosse, Wisconsin
Frequency96.1 MHz
BrandingMix 96.1
Programming
FormatHot adult contemporary
Affiliations
Ownership
OwnerMagnum Broadcasting, Inc
WTMB, WBOG, WKBH-FM, WQCC
History
First air date
March 11, 1992 (1992-03-11) (as WTRL-FM)
Former call signs
  • WTRL-FM (1990–1992)
  • WBOG (1992–1997)
  • WUSK (1997–2000)
  • WXYM (2000–2023)
  • WLXR-FM (2023)
Technical information[1]
Licensing authority
FCC
Facility ID39627
ClassC2
ERP44,000 watts
HAAT160 m (525 ft)
Transmitter coordinates
44°1′32.00″N 90°48′58.00″W / 44.0255556°N 90.8161111°W / 44.0255556; -90.8161111
Links
Public license information
WebcastListen Live
Website961radio.com

WLXR (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area. The station is owned by Magnum Broadcasting[2] and features programming from AP Radio, Compass Media Networks and Premiere Networks.[3]

History

The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM.[4] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1."[5] On September 7, 2021, WXYM added Elvis Duran for mornings.

On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR.

References

  1. ↑ "Facility Technical Data for WLXR". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Magnum.media". Magnumbroadcasting.com. Retrieved 29 April 2016.
  3. ↑ "WLXR Facility Record". United States Federal Communications Commission, audio division.
  4. ↑ "WLXR Call Sign History". United States Federal Communications Commission, audio division.
  5. ↑ "Alt 107.1 Debuts In La Crosse". RadioInsight. Retrieved 2021-09-07.


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