WOWE
Broadcast areaFlint, Saginaw, Bay City, Michigan
Frequency98.9 MHz
Branding98.9 The Beat
Programming
FormatUrban contemporary
AffiliationsPremiere Networks
Ownership
OwnerPraestantia Broadcasting
OperatorEdwards Media LLC
History
First air date
July 1, 1990
Call sign meaning
With Opportunity We Empower
Technical information
Facility ID53297
ClassA
ERP3,000 watts
HAAT100 meters
Links
WebcastListen Live
Websitethebeat989.com

WOWE (98.9 FM), branded as "98.9 The Beat" is a radio station licensed to Vassar, Michigan. The station features an urban contemporary format targeting the Flint and Saginaw markets. Its studios are in downtown Flint[1] and its transmitter is in Millington, Michigan.

History

WOWE began as a mostly satellite-fed station, airing the syndicated urban-adult "Touch" format from ABC Radio Networks. In 1999, with the growing popularity of the Rhythmic Oldies format nationwide, WOWE switched to Westwood One's "Groovin' Oldies" format. WOWE stayed with the Rhythmic Oldies format for a time after the "Groovin' Oldies" format was discontinued, but has since evolved back to Urban AC.

On May 17, 2021, WOWE flipped to hip hop, branded as "98.9 The Beat".[2]

Sources

  1. "Flint's 98.9 the Beat brings fresh sounds and opportunities to the local listening area".
  2. 98.9 The Beat Debuts In Flint Radioinsight - May 19, 2021

43°17′56″N 83°30′32″W / 43.299°N 83.509°W / 43.299; -83.509


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