WYDS
Frequency93.1 MHz (HD Radio)
Branding93.1 The Party
Programming
FormatContemporary hit radio
SubchannelsHD2: Magic 95.5 (Urban contemporary)
HD3: Griz FM (Classic Country)
HD4: The Game (Sports)
Ownership
Owner
WEJT, WZNX, WZUS
History
First air date
1991
Technical information
Facility ID71440
ClassA
ERP4,600 watts
HAAT112 meters (367 ft)
Translator(s)HD2: 95.5 W238CH (Decatur)
HD3: 98.1 W251BN (Decatur)
HD4: 93.5 W228CK (Decatur)
Links
WebcastListen Live
Listen Live (HD2)
Websitedecaturradio.com

WYDS (93.1 FM) is a Top 40/CHR-formatted station licensed in Decatur, Illinois, and is currently known on-air as "93.1 The Party." The station can be heard into Springfield, Illinois. Its main competitor is WSOY-FM, which also has a Top 40/CHR format.

Uniquely, the station has used all three available HD Radio subchannels to air different programming: HD2 as urban adult contemporary, HD3 as classic country, and HD4 as sports talk. The station owners apportioned translators to ensure that to the greatest extent possible, the population targeted and station coverage matched. HD radio supporters argue that this allows the owners to maximize revenue, by allowing all demographics to be targeted, not just those who would be listening to the original signal.[1]

References

  1. ↑ "HD Radio and the Case for ROI". 19 January 2017.

39°47′10″N 88°59′28″W / 39.786°N 88.991°W / 39.786; -88.991


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