WYRB
Broadcast areaRockford
DeKalb
Frequency106.3 MHz (HD Radio)
BrandingPower 106.3 FM
Programming
FormatRhythmic contemporary
SubchannelsHD2: Urban adult contemporary (WSRB simulcast)
HD3: Urban contemporary gospel (WYCA simulcast)
AffiliationsPremiere Networks
Ownership
OwnerDontron, Inc. (Subsidiary, Crawford Broadcasting Co.)
History
Former call signs
WSQR-FM
WYCH
Call sign meaning
W Your R&B (Previous meaning)
Technical information
Facility ID21202
ClassA
ERP3,800 watts
HAAT126 meters (413 ft)
Links
WebcastListen Live
Websitemypower106.com

WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting.

Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an Urban AC format. However, realizing that there was a hole for a Rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a Rhythmic Top 40 rather than as an Urban Contemporary. According to Sales Manager DiAnna Cantele Mazzola, “They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market,” and added “Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot.”[1]

WYRB broadcasts in HD.[2]

References

  1. "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)
  2. "HD Radio Station Guide for Rockford, IL". Archived from the original on 2016-03-04. Retrieved 2023-09-11.

42°04′26″N 88°49′23″W / 42.074°N 88.823°W / 42.074; -88.823


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