Wardha Saleem is a Pakistani fashion designer and the CEO of the Pakistan Fashion Council.[1][2]

Early life

Wardha Saleem was born in Hyderabad, Pakistan, and now resides in Karachi, Pakistan with her family. Her elder brother Nubain Ali is also involved with the fashion and media industry of Pakistan and is a personal support and management partner for Wardha's label. She is an alumnus of the Indus Valley School of Art and Architecture where she graduated with a distinction in textile design.[3]

Career

In 2006, after a career that entailed teaching textile and fashion at Indus Valley, Saleem launched her label Wardha Saleem. She is credited with bringing Pakistani truck art into mainstream fashion.[4] In 2011, Wardha launched her printed Lawn Collection.[5] For the collection, she was nominated for the Lux Style Awards in the category for Best Lawn Brand.[6] In March 2012, she made her debut on the runway at the Showcase with her luxury prêt-à-porter line "Jhirki", followed closely by another collection in April 2012 for Fashion Week Pakistan by the name of "Sinned" and a line of patchwork outerwear in October 2012 consisting of juxtaposed black-and-white patterns with denim and colourful Pakistani folk toy motifs.[7] Her creations have gone on to include a "Folk Play",[8] "Doodle Junction"[9] and most recently, a "Dasht-e-Gul"[10] series showcased at Fashion Pakistan Week 2014. She launched her Bridal Wear at the Pakistan Fashion Design Council (PFDC) Loreal Paris Bridal Week 2014 in Lahore, Pakistan, with her debut collection titled "Madhubani".[11][12][13][14][15]

References

  1. ↑ "Meet the new Fashion Pakistan Council team". 16 September 2013. Retrieved 3 December 2014.
  2. ↑ "Weekly Magazine - The News International - thenews.com.pk". Retrieved 3 December 2014.
  3. ↑ "Alchemy Fashion 2014". Retrieved 3 December 2014.
  4. ↑ "Wardha Saleem - Story of a Bird - Bridal LoungeBridal Lounge". Bridal Lounge. Retrieved 3 December 2014.
  5. ↑ "Wardha Saleem Lawn 2014 For Women By Shariq Textiles". Retrieved 3 December 2014.
  6. ↑ "News".
  7. ↑ "Fashion Pakistan Week 2012 highlights". VOGUE India. 27 October 2012. Retrieved 3 December 2014.
  8. ↑ rashida nabi (25 October 2012). "Wardha Saleem Collection at Fashion Pakistan Week 2012 Season 4 Day 1". Retrieved 3 December 2014.
  9. ↑ "Wardha Saleem "Doodle Junction" Collection FPW 2014". A World With Style Fashion Designer Fashion Trends Fashion Shows. Retrieved 3 December 2014.
  10. ↑ "Life & Style - Cnn Top News - Page 9". Retrieved 3 December 2014.
  11. ↑ "Style Catchup #Road to PLBW: And the games begin! - Style Catchup". Style Catchup. Retrieved 3 December 2014.
  12. ↑ "Designer Wardha Saleem shares details about Bakhtawar Bhutto's bridal dress". Retrieved 24 April 2022.
  13. ↑ "Can there be a fashion industry resurrection in the midst of Covid uncertainty?". Retrieved 24 April 2022.
  14. ↑ "here". Retrieved 8 April 2022.
  15. ↑ "Bakhtawar Bhutto wedding: Designer Wardha Saleem on making the perfect bridal outfit". Retrieved 24 April 2022.

website: https://www.wardhasaleem.com/

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