What Would Tyler Durden Do?
Type of site
Blog
OwnerSK Intertainment[1]
URLhttp://www.wwtdd.com/
Current statusOffline

What Would Tyler Durden Do? (WWTDD) is a gossip blog named for the Fight Club character Tyler Durden. The wording played on the Christian inspirational phrase 'What would Jesus do?'[2] The blog, which published material that was not safe for work,[3] published rumors, criticism and revealing photographs of celebrities. The posts to the blog typically consisted of a report followed by commentary from the author.[2] Its readership was primarily from the United States.[4] In a 2006 Youth Trends survey, What Would Tyler Durden Do? was one of two blogs of the top 10 most popular websites with females aged 17–25, a popularity the researcher attributed to "Gen Y females' current adoration with content surrounding celebrities and their 'uh oh' moments."[5] It was cited by Mashable in 2008 as one of the 30 most salacious celebrity gossip sites on the Internet.[6] The blog explains its purpose as follows:

"What Would Tyler Durden Do" is a blog focused on bringing you the latest gossip and news about rich and famous celebrities. And then making fun of them. Why? Because fuck them, that's why.

— What Would Tyler Durden Do?[7]

An author, known by the online name "Brendon", edited the site until his dismissal in 2012. Since 2012, the site was written and edited by satirist, Lex Jurgen. By 2014, the site had grown to three million monthly readers. Citing differences of opinion with ownership on what was funny, Jurgen announced his departure in January 2018 for new professional pursuits.[8] Little is known of the current staff following Jurgen's resignation.

References

  1. ↑ What Would Tyler Durden Do?. Retrieved April 21, 2016
  2. 1 2 Shebar, Alex (April 13, 2006). "Internet Corner: What Would Tyler Durden Do". The Daily Orange.
  3. ↑ Park, Linda (September 1, 2007). "Links and Unforced Error". Louisville Courier-Journal. And finally (for today), there's What Would Tyler Durden Do? I never saw Fight Club so I don't know if the author is aping Brad Pitt/Ed Norton's alter ego or not. I can only say that i find it laugh out loud funny and that probably says something very unpleasant about me. It's celeb gossip with a twist and way better than Perez Hilton. It might be non-work safe on occasion and there's no shortage of swear words so consider yourself warned.
  4. ↑ "Wwtdd.com Site Info". Alexa Internet. Archived from the original on March 5, 2016. Retrieved October 2, 2011.
  5. ↑ Sachoff, Mike (March 2, 2007). "Survey Says: Facebook Over MySpace". WebProNews.
  6. ↑ Mashable, The 30 Most Salacious Sites For Celebrity Gossip
  7. ↑ "What Would Tyler Durden Do?". Retrieved September 28, 2008.
  8. ↑ "Lex Jurgen Departs WWTDD After Five Years as Editor in Chief". PRWeb. Retrieved April 2, 2018.


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