Wheat Crunchies are a crisp wheat snack produced under the British snack producer KP Snacks Ltd. They come in several flavours including Spicy Tomato, Crispy Bacon and Cheddar & Onion. A regular multipack bag contains 20g and a normal retail pack contains 30g.

History

Wheat Crunchies was acquired by Rowntree Mackintosh in 1982 with their purchase of a 90% stake in Riley's Potato Crisps.[1]

In February 1992, Sooner Snacks was bought from Borden Inc. by Dalgety plc, with the company being absorbed into Golden Wonder.[2][3] In 1995, Golden Wonder underwent a management buyout costing £54.6 million. In 2000, Bridgepoint Capital acquired Golden Wonder for £156 million.[4] It was subsequently sold to United Biscuits in 2006, following the take-over of Golden Wonder by Tayto,[5] and merged into KP Snacks. In December 2012 KP Snacks was sold to Intersnack.[6]

Re-launch

In June 2012, United Biscuits re-launched Wheat Crunchies[7] with a new logo, 'improved taste', a new Cheddar & Onion flavour, and a bigger snack size.

Health information

The packet promises that the product is free from any artificial colours or flavours and contains no MSG. An average 25g multipack packet contains: Energy (kj)- 516, (kcal)- 123, Protein- 2.4g, Carbohydrate- 14.4g, of which sugars- 0.7g, Fat- 6.3g, of which saturates- 0.9g, Fibre- 0.8g, Sodium- 0.2g

See also

References

  1. ↑ Pagano, Margareta (29 June 1982). "Rowntree Mackintosh buys no.5 in snacks league". The Guardian. London, England. p. 18. Retrieved 5 August 2020 – via Newspapers.com.
  2. ↑ "News in brief | Dalgety eats Sooner". The Guardian. London, England. 8 February 1992. p. 10. Retrieved 5 August 2020 – via Newspapers.com.
  3. ↑ Bond, Matthew (15 September 1992). "Snacks add weight to Dalgety's results". The Times. No. 64438. p. 17. Retrieved 5 August 2020 – via The Times Digital Archive.
  4. ↑ Cassy, John; Treanor, Jill (29 July 2000). "Golden Wonder is £156m morsel". The Guardian. London, England. p. 22. Retrieved 5 August 2020 – via Newspapers.com.
  5. ↑ "Tayto buys Golden Wonder Crisps". BBC News. 20 January 2006.
  6. ↑ "KP Snacks snapped up by Intersnack in £500m deal". Manchester Evening News. 5 December 2012.
  7. ↑ "Big re-launch from Wheat Crunchies". 27 June 2012.
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