Widen
Founded1948
Founders
  • Emily Widen
  • Arthur Widen
HeadquartersMadison, Wisconsin
Key people
Matthew Gonnering (CEO)
Websitewww.acquia.com/products/acquia-dam

Widen Enterprises Inc. is a technology company that designs, develops and provides digital asset management and product information management software as well as digital asset management services. The company was founded in 1948 in Madison, Wisconsin by Arthur and Emily Widen, initially as Widen Engraving Co.,[1] a plate-engraving business providing printing-plates for newspapers.[2] The company sustained business viability and longevity by adapting its products to technological advances and business model transformation.[3] The company was acquired by Acquia in September 2021 and operates as part of the Acquia Digital Experience platform.[4]

History

1948 – Widen Engraving Co. – Founding and incorporation

In 1948, Arthur Widen and Emily Widen, spurred on by his experience working in the Madison newspaper industry and backed by her financial support in the form of a $1,500 mortgage, founded Widen Engraving Co.[5] The business initially helped newspapers create newsprint by engraving creative and marketing materials from photographs and type onto zinc and copper plates.[6]

1960 - 1990 – Widen Colorgraphics Ltd. – Prepress era

In 1960, Widen altered their business model by moving beyond the engraving process and began to undertake further prepress activities. The company converted marketing content in the form of photos, illustrations, logos and copy into printed catalogues and advertisements and commenced working with film negatives. A change in its name reflected this transformation, and the company became Widen Colorgraphics Ltd. In 1985, led by Mark Widen, son of founders Arthur and Emily Widen, the company began to focus on colour scanning and printing services.[7]

1990 - 2021 – Widen Enterprises Inc. – Digital asset management

With the advancement of prepress technologies and processes, under Reed Widen, son of Mark Widen, the company embraced digital technology, initially through digital printing and created an internal research and development department to innovate and keep abreast of technological developments in the industry.[8] In 1996, Widen's R&D department developed the company's first image database, which would become Widen's first digital asset management software. The software was made available to clients as a product in 1998.[9] In 1997 the company changed its name from Widen Colorgraphics to Widen Enterprises Inc.

Matthew Gonnering was appointed as CEO in 2009 and steered the company further towards the software as a service (SaaS) model.[10] Widen Enterprises has since developed its software into a cloud based digital management hub that allows users to readily access and manage their digital assets and product information data.[11] Alongside the software, the company has focused its efforts on customer experience by offering services to aid in the production and implementation of digital assets, as well as training and consultancy on the digital asset management process.[12]

2021 - Present day – Widen, an Acquia Company – Acquia DAM

In September 2021, Widen Enterprises was acquired by Acquia, a software-as-a-service company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal.[13]

Investing in new technologies

Widen's move away from engraving in the 1960s, was marked by the company's investment in film negatives and photography, such as in the purchase of the first available automated separation camera to embrace the advent of color in the printing industry.[14] In 1985, the company invested $3 million in colour scanners and Scitex equipment, and became the largest Scitex installation in North America.[15]

Awards and recognition

Product awards

In September 2020, Widen's software was named “Best Digital Asset Management Platform” in the MarTech Breakthrough Awards 2020.[16] The software was particularly noted for its new Product Information Management capabilities.[17] Widen was named a “Strong Performer” in The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019.[18]

In 2019, Widen won “Best Digital Asset Management Platform” for its digital asset management software at the Marketing Technology Awards hosted by ClickZ and Search Engine Watch, where the judging panel was made up of customers and experts within the industry.[19][20]

In 2018 Widen's software was heralded as a “strong performer” for customer experience by independent technology research firm Forrester, due to its intuitive user interface and based on favorable feedback from customers.[21][22]

Widen was named the digital asset management vendor of the year by the Codified DAM Consultant in 2017, an independent software analysis and comparison firm. In order to win this accolade, the software was assessed on the firm's “Ten Core Characteristics of a Digital Asset Management System”. Widen was also commended for a high standard of customer support.[23][24]

Also in 2017, Widen won the award for the “Best Digital Asset Management Solution” from SIIA, an independent trade association.[25][26]

Company and staff awards

Widen was named “Company of the Year” in 2019 by SIIA largely due to a growth in revenue and a strong company culture.[27][28] In 2018, WorldBlu, a business training organization, recognized Widen for a commitment to operating with purpose and vision and helping its employees to do the same, primarily because of their focus on employee wellness.[29][30]

Widen was also named in Comparably's 2017 nationwide list of best places to work, ranking 42nd for best company culture, 25th for best managers and fourth for best CEO.[31][32] Also in 2017, the company was recognized in the list of the "100 companies that matter the most in the digital content industry" by the industry publication EContent.[33][34]

References

  1. ↑ Carlson, Jill (February 12, 2013). "Longevity in Business: Widen Enterprises makes lasting impression". madison.com. Capital Newspapers Inc. Retrieved October 10, 2019.
  2. ↑ Patenaude, Joel (Jun 26, 2018). "Decades of change and compassion". Channel 3000. Morgan Murphy Media. Retrieved October 10, 2019.
  3. ↑ Corn, Deborah (21 April 2015). "Why Printers Should Attend A DAM Conference". printmediacentr.com. Retrieved October 10, 2019.
  4. ↑ Fluckinger, Don (2021-10-26). "Acquia adds CDP, digital experience platform features". TechTarget. Retrieved 2023-09-07.
  5. ↑ "The History of Widen". Widen. Archived from the original on June 14, 2021. Retrieved October 10, 2019.
  6. ↑ "Widen Celebrates 60 Years as Industry Leader". Business Wire. September 22, 2008. Retrieved October 8, 2019.
  7. ↑ Athey, Jake (March 22, 2018). "Widen Celebrates 70 Years in Business". Widen. Retrieved October 10, 2019.
  8. ↑ Ballew, Deanna (May 16, 2019). "To Innovate, You Might Have to Stop Inventing". Toolbox. Retrieved October 10, 2019.
  9. ↑ Ghosh, Sudipto (March 27, 2018). "Digital Asset Management Company, Widen, Celebrates 70 Years in Business". MarTechSeries. Retrieved October 10, 2019.
  10. ↑ Sweeney, Jack (April 2, 2018). "207: The Reinvention Generation, Matthew Gonnering, CEO, Widen". Middle Market Executive. Retrieved October 10, 2019.
  11. ↑ "Widen Collective Software". Software Advice. Retrieved October 10, 2019.
  12. ↑ "Widen Introduces Strategic Consulting Services" (Press release). Madison, Wisconsin: GlobeNewswire. October 23, 2018. Retrieved October 10, 2019.
  13. ↑ "Acquia Open DXP with Widen maximizes the value of digital content | Acquia". www.acquia.com. Retrieved 2021-09-27.
  14. ↑ Widen Enterprises History at the Wayback Machine (archived February 26, 2012)
  15. ↑ Nicastro, Dom (March 23, 2018). "Salesforce Buys MuleSoft for $6.5B, IBM Releases Watson Assistant, More News". CMSWire. Retrieved October 10, 2019.
  16. ↑ "2020 Award Winners". martechbreakthrough.com. MarTech Breakthrough Awards. September 24, 2020. Retrieved October 26, 2020.
  17. ↑ "Widen Named Best Digital Asset Management Platform in MarTech Breakthrough Awards 2020" (Press release). Madison, Wisconsin: GlobeNewswire. September 24, 2020. Retrieved October 26, 2020.
  18. ↑ Barber, Nick (November 20, 2019). The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019 (PDF) (Report). Forrester. p. 11. Retrieved November 26, 2020.
  19. ↑ Collins, Kimberly (March 22, 2019). "The ClickZ Marketing Technology Awards 2019: And the winners were..." ClickZ. Contentive Media Group. Retrieved October 10, 2019.
  20. ↑ "Widen Wins "Best Digital Asset Management Platform (DAM)" at ClickZ Marketing Technology Awards" (Press release). Madison, Wisconsin: GlobeNewswire. March 26, 2019. Retrieved October 10, 2019.
  21. ↑ Barber, Nick (May 23, 2018). "The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018". forrester.com. Forrester. Retrieved October 10, 2019.
  22. ↑ Athey, Jake (May 23, 2018). "Widen Named a "Strong Performer" by Independent Research Firm in Digital Asset Management for Customer Experience Report". Widen. Retrieved October 10, 2019.
  23. ↑ "Digital Asset Management Vendors of the year 2017". The Codified DAM Consultant. January 7, 2018. Retrieved October 10, 2019.
  24. ↑ "Widen Named "DAM Vendor of the Year 2017" by The Codified DAM Consultant™" (Press release). Madison, Wisconsin: GlobeNewswire. January 15, 2018. Retrieved October 10, 2019.
  25. ↑ "SIIA CODiE AWARDS, Widen Collective – Widen". SIIA. Retrieved October 10, 2019.
  26. ↑ "Widen Wins CODiE Award for Best Digital Asset Management Solution" (Press release). Madison, Wisconsin: GlobeNewswire. July 26, 2017. Retrieved October 10, 2019.
  27. ↑ "SIIA CODiE AWARDS, 2019 Winners". SIIA. Retrieved October 10, 2019.
  28. ↑ "Widen Named Software Company of the Year in SIIA CODiE Awards" (Press release). Madison, Wisconsin: GlobeNewswire. June 18, 2019. Retrieved October 10, 2019.
  29. ↑ "WorldBlu, Freedom at Work". WorldBlu. Retrieved October 10, 2019.
  30. ↑ "Widen Wins WorldBlu Top Practice Award for Purpose + Vision" (Press release). Madison, Wisconsin: GlobeNewswire. November 13, 2018. Retrieved October 10, 2019.
  31. ↑ "Best Places to Work 2017". Comparably. November 17, 2017. Retrieved October 10, 2019.
  32. ↑ "Widen Makes List of "Best Places to Work 2017"" (Press release). Madison, Wisconsin: GlobeNewswire. December 5, 2017. Retrieved October 10, 2019.
  33. ↑ Cramer, Theresa (November 1, 2017). "The 2017–2018 EContent 100 Companies that Matter Most in the Digital Content Industry". EContent. Information Today Inc. Retrieved October 10, 2019.
  34. ↑ "Widen Named to EContent 100 List of Top Companies in Digital Content Industry" (Press release). Madison, Wisconsin: GlobeNewswire. November 2, 2017. Retrieved October 10, 2019.
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