WinRed
Founded2019
TypeFor-profit
Key people
Gerrit Lansing
AffiliationsRepublican Party
Websitewinred.com

WinRed is an American Republican Party (GOP) fundraising platform endorsed by the Republican National Committee. It was launched to compete with the Democratic Party's success in online grassroots fundraising with their platform ActBlue.

Product details

WinRed is a for-profit fundraising platform built for the GOP.[1][2] GOP leadership began discussing the possibility of building a competitor to ActBlue within days of the 2018 midterm results. WinRed was called Patriot Pass in its initial announcements, with an expected release date of February 2019.[3][4] The name was changed following Robert Kraft's complaints that the name resembled that of his football team, the New England Patriots.[3]

The GOP, the Trump re-election campaign, and other state-wide and local-level races across the United States used the platform as of late 2019, with nearly 800 campaigns using the platform by May 2020.[5] WinRed discloses donor information to the Federal Election Commission.[6]

WinRed merged Revv, a GOP payment processing firm founded in December 2014 by Gerrit Lansing, and DataTrust, the party's voter data repository. The platform allows one-click donations.[7][8]

In 2019, the RNC and the Trump administration applied heavy pressure to incentivize all Republican campaigns to use the platform.[2] In April 2020, the platform expanded from its previous representation of only federal-level candidates and opened support to state- and local-level races.[9]

Revenue

WinRed took in $30 million in its first three months after launch, $100 million in its first six, and $130 million in the first quarter of 2020. (In comparison, ActBlue brought in $141 million in April 2020 alone, compared to close to $60 million for WinRed.[10]) Donald Trump was the largest beneficiary, with six senators raising at least $1 million each. Lansing, as well as various Republican operatives, attributed some of this success to the impeachment effort at the time. In the day after Trump's first impeachment was announced, the Trump campaign and the RNC received over $5 million.[5][2][9] Lansing reported that Trump had received 52% of overall donations as of May 2020.[11] WinRed has raised over $2 billion in its first 15 months. [12]

Competitors

As part of party negotiations to launch WinRed, the platform Victory Pass was expected to close. The nonpartisan platform Anedot was not involved in discussions among party leadership.[4]

The Trump administration sent a cease and desist letter to WinRed's rival Anedot.[1] The Republican State Leadership Committee, which is in charge of the .gop TLD, revoked the domain registration of the "Give.GOP" website, which re-branded and re-launched in July 2019 as "Right.us".[13] The national Republican party has said it will limit national party committee investments and data to federal candidates and state parties who use WinRed.[1]

Criticism

Following the aggressive push for Republican campaigns to use WinRed, many party officials, fundraisers, and campaign operatives criticized the effort on several grounds.[14] Some critiqued the requirement that campaigns use WinRed, arguing that the effort pushed aside older services preferred by campaigns like Anedot or Give.GOP. Others expressed concern about profits, noting that it was unclear who stood to gain from use of the service and comparing the higher fees of WinRed to those of competitors.[1]

In the weeks following launch, state officials and campaign operatives pushed back against the Republican Party's consolidation behind WinRed, arguing that the party's acceptance of a monopoly over fundraising violated free-market principles. In addition, they expressed concern that the platform might constitute a money and data grab.[13]

Following the 2020 campaign, several Trump donors said they were unknowingly billed for recurring contributions to his campaign, with some having as much as several thousand dollars deducted without their knowledge. Some experts attributed this, at least in part, to how WinRed's platform was set up. They utilized prefilled checkboxes that donors needed to manually uncheck to prevent repeat donations. In addition, unlike ActBlue, WinRed keeps a cut of refunded contributions.[15] After the release of that reporting, the National Republican Congressional Committee continued to use the same tactic in their fundraising on WinRed.[16]

In 2022, a judge gave permission for an investigation by several state attorneys general into WinRed's fundraising practices to continue.[17]

In July 2022, WinRed's expense disclosures were called into question by donor watchdog Campaign Legal Center. WinRed reported less than $2,700 in operating expenses since 2019 despite processing over $2.8 billion in donations, an implausibly small cost.[18]

In April 2023, The New York Times reported that WinRed was proposing to increase transaction fees on donations made through its site, citing a decline in contributions the previous year, but the plan had stalled over opposition from Republican leaders.[19]

References

  1. 1 2 3 4 Crabtree, Susan (16 July 2019). "Backlash Ensues as RNC's WinRed Fundraising Hammer Falls". RealClearPolitics. Archived from the original on 19 June 2020. Retrieved 31 March 2020.
  2. 1 2 3 Hakim, Danny; Thrush, Glenn (9 March 2020). "How the Trump Campaign Took Over the G.O.P." The New York Times. Archived from the original on 31 March 2020. Retrieved 31 March 2020.
  3. 1 2 Levine, Carrie; Overby, Peter (1 July 2019). "Red Shift: How Republicans Plan To Catch Democrats In Online Fundraising". NPR. Archived from the original on 23 March 2020. Retrieved 7 April 2020.
  4. 1 2 Isenstadt, Alex (21 January 2019). "Exclusive: GOP reaches landmark agreement to juice small-dollar fundraising". POLITICO. Archived from the original on 20 March 2020. Retrieved 20 April 2020.
  5. 1 2 Pappas, Alex (30 September 2019). "WinRed, new GOP donor platform, reaps impeachment windfall, rakes in millions since probe launch". Fox News. Archived from the original on 23 March 2020. Retrieved 31 March 2020.
  6. ↑ "WINRED – Committee filings". Federal Election Commission. Retrieved 14 September 2022.
  7. ↑ Miller, Zeke (22 January 2019). "GOP unveils fundraising tool to rival Democrats' ActBlue". Associated Press. Archived from the original on 7 April 2020. Retrieved 12 April 2020.
  8. ↑ GOLDMACHER, SHANE (April 18, 2017). "The $1 million upside for an RNC digital guru". Politico.com. Archived from the original on 2020-07-29. Retrieved 2020-07-02.
  9. 1 2 Bland, Scott (17 April 2020). "Trump-backed online donor platform launches at state level ahead of redistricting". Politico. Archived from the original on 2 May 2020. Retrieved 8 May 2020.
  10. ↑ Lee, Michelle Ye Hee. "ActBlue raised $141 million in April, after coronavirus halted fundraising in second half of March, officials say". Archived from the original on 2020-06-20. Retrieved 2020-06-19 – via www.washingtonpost.com.
  11. ↑ Ye Hee Lee, Michelle (20 May 2020). "ActBlue raised $141 million in April, after coronavirus halted fundraising in second half of March, officials say". The Washington Post. Archived from the original on 20 June 2020. Retrieved 19 June 2020.
  12. ↑ WinRed: What You Need to Know, retrieved 2023-07-27
  13. 1 2 Crabtree, Susan (24 July 2019). "Top GOP Senate Campaigns Aren't Using WinRed". RealClearPolitics. Archived from the original on 8 November 2020. Retrieved 8 May 2020.
  14. ↑ Zanona, Melanie (13 September 2019). "Republicans Clash With Trump-aligned Operatives". Politico. Archived from the original on 8 August 2020. Retrieved 25 July 2020.
  15. ↑ Goldmacher, Shane (3 April 2021). "How Trump Steered Supporters Into Unwitting Donations". The New York Times. Retrieved 3 April 2021.
  16. ↑ Goldmacher, Shane (7 April 2021). "G.O.P. Group Warns of 'Defector' List If Donors Uncheck Recurring Box". The New York Times. Retrieved 7 April 2021.
  17. ↑ Goldmacher, Shane (26 January 2022). "Judge Says States Can Investigate WinRed's Fund-Raising Tactics". The New York Times.
  18. ↑ Giorno, Taylor (29 July 2022). "Campaign finance watchdog alleges WinRed processed billions in political contributions without disclosing operating expenses". OpenSecrets News. Retrieved 6 November 2023.
  19. ↑ Goldmacher, Shane (28 April 2023). "Top Republicans Balk at WinRed's Plan to Charge More for Online Donations". The New York Times.
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