Programming

The daytime schedules consisted of talk-based Afternoon Live, quiz shows such as Lingo, soap operas and comedies. Evenings included phone-ins and sports coverage, which was branded as Sportswire. Weekend schedules consisted 'best of' repeats and omnibus editions of weekday soaps, which included Richmond Hill, The Bold and the Beautiful and Santa Barbara.

Notable presenters included Kathryn Apanowicz, Nino Firetto, Georgey Spanswick and also Femi Oke, who co-hosted the weekend show Soap on the Wire with television and soap opera expert Chris Stacey. The show proved popular with students and housewives alike and towards the end of 1993 was taking over 200 calls in the four hours it was on air. Producers tried to revamp it into a daily show but Stacey had other commitments and was reduced to one appearance a week so the other experts and co-presenters such as Darren Gray, Jamie Carrington-Colby, Darren Edwards and Richard Arnold were featured more frequently throughout late 1993 and 1994 all proved less popular than Stacey.

Revamp

As part of a revamp in 1994, Mike Morris and Georgey Spanswick went on the road in a bright yellow-liveried bus which was converted into an outside broadcast unit and toured the country, spending a week at a time in different cable franchise areas.

Sport

1994 also saw an expansion in the amount of sport shown on the channel following a deal with Chrysalis Group,^[2] and on 2 March of that year, Wire TV's backers outbid British Sky Broadcasting for the rights to screen the 1996 Cricket World Cup in a £7.5 million deal. It was the first major national sporting event ever to be acquired for a British cable channel.^[3] Wire TV also bought the rights to screen Lennox Lewis' WBC title fights, Vauxhall Conference football and darts events featuring tournaments run by the BDO.

Closure

On 16 February 1995, Wire TV was sold to Mirror Television (a subsidiary of Mirror Group plc)^[4] and its new owner planned to split Wire TV into two separate channels – L!VE TV which would replace Wire, and Sportswire which would operate as a full-time service. Wire was closed on 31 May of that year; however TCI (owners of Telewest) and NYNEX made a deal with British Sky Broadcasting, which included a clause that the cable operators would not launch any rival channels to those already operated by Sky. Consequently, Sportswire collapsed just days before its planned launch which meant that L!VE TV started as Mirror's sole television channel on 12 June 1995.