Wonderbly
TypePublic
IndustryPublishing
Founded2012 in England
HeadquartersLondon, England
Websitewww.wonderbly.com

Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012,[2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company’s headquarters are in Bloomsbury, London.[3]

Products

The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[4], is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it.[4] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.[5]

The Little Boy/Girl Who Lost His/Her Name has been translated into British English,[6] American English,[7] German,[8] French,[9] Spanish,[10] Italian,[11] Dutch,[12] Chinese[13] and Japanese.[14]

Wonderbly followed this up with The Incredible Intergalactic Journey Home,[15] a picture book personalised around a child's address that featured a satellite image of their real home.

Wonderbly's third title, Kingdom of You,[16] is a personalised picture book based on a child's favourite things.

Most recently Wonderbly released The Birthday Thief,[17] which uses a child's birthdate as its narrative structure.

History

Wonderbly was founded by Asi Sharabi, former advertising exec;[18] Tal Oron, creative technologist; David Cadji-Newby, a television writer and novelist; and Pedro Serapicos, an illustrator and graphic designer.[19] The company is currently headquartered in East London.[20]

In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures,[21] and in July 2017, another $8.5 million Series B round led by Ravensburger.[22] The company also underwent a rebrand from Lost My Name to Wonderbly[1] in the same month.

In July 2021, private equity firm Graphite Capital acquired Wonderbly.[23][24]

Recognition

The company won recognition in Series 12 of BBC's Dragon’s Den,[25][26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.[27]

Awards

2014

  • Best Start Up, FutureBook Innovation Awards[28]
  • Startups Award, People's Champion[29]
  • Silver winner for Best Children's Story 3 to 5 Years (The Little Boy/Girl Who Lost His/Her Name[6]), Loved by Parents[30]
  • Bronze winner for Best Children's Story Preschool (The Little Boy/Girl Who Lost His/Her Name[6]), Loved by Parents[30]

2015

  • Winner of the Self Published Books category, British Book Design and Production Awards[31]
  • Shortlisted for Digital Business of the Year, Bookseller Industry Awards[32]

2016

  • Future Fifty, Tech City UK[33]
  • The Top 50 Innovative Companies in the United Kingdom, Innovative Business Awards[34]
  • Gold winner for Innovative Book of the Year (The Incredible Intergalactic Journey Home[15]), Junior Design Awards[35]
  • The Leap 100, City AM[36]
  • Top 10 Most Innovative Companies in Media, Fast Company[37]
  • Most Innovative Companies For Parents & Kids, Fatherly[38]
  • One to Watch, Sunday Times Tech Track 100[39]
  • Shortlisted for Best E-Commerce Startup, The Europas Conference & Awards[40]
  • BAFTA nominee for the Original Interactive category (Blinkies[41]), BAFTA[42]

2017

  • Silver winner for Best designed/illustrated book for children (Kingdom of You[16]), Junior Design Awards[43]
  • Rank #1, Sunday Times Tech Track 100[44]

References

  1. 1 2 "New name, same us". 24 July 2017. Retrieved 27 July 2017.
  2. ↑ "Lost My Name: Personalised books are the name of the game". 3 February 2014. Retrieved 27 July 2017.
  3. ↑ "Wonderbly press page". Retrieved 27 July 2017.
  4. 1 2 "Book Review: The Little Girl Who Lost Her Name from Lostmy.Name". Retrieved 18 December 2014.
  5. ↑ "Exclusive interview with David Cadji-Newby". Retrieved 27 July 2017.
  6. 1 2 3 "The Little Boy Or Girl Who Lost Their Name". Retrieved 27 July 2017.
  7. ↑ "The Little Boy Or Girl Who Lost Their Name". Retrieved 27 July 2017.
  8. ↑ "Ach, du Schreck, mein Name ist weg!". Retrieved 27 July 2017.
  9. ↑ "Oh, j'ai perdu mon nom". Retrieved 27 July 2017.
  10. ↑ "El niño/La niña que perdió su nombre". Retrieved 27 July 2017.
  11. ↑ "Dov'è finito il mio nome". Retrieved 27 July 2017.
  12. ↑ "Wat een pech mijn naam is weg!". Retrieved 27 July 2017.
  13. ↑ "Lost My Name个性定制绘本". Retrieved 27 July 2017.
  14. ↑ "だれか なまえを みなかった？". Retrieved 27 July 2017.
  15. 1 2 "The Incredible Intergalactic Journey Home". Retrieved 27 July 2017.
  16. 1 2 "Kingdom of You". Retrieved 27 July 2017.
  17. ↑ "The Birthday Thief". Retrieved 27 July 2017.
  18. ↑ "How Asi Sharabi went from PhD-dropout to international digital publisher". Retrieved 18 December 2014.
  19. ↑ "Lost My Name: personalised children's publishing with a modern twist". 3 November 2014. Retrieved 18 December 2014.
  20. ↑ "Privacy Policy of Wonderbly". Retrieved 27 July 2017.
  21. ↑ "Lost My Name, The Kids "Full-Stack" Personalised Book Publisher, Raises $9M Led By Google Ventures". 25 June 2015. Retrieved 27 July 2017.
  22. ↑ "Lost My Name, the tech-driven kids book publisher, raises $8.5M and partners with Roald Dahl Estate". 31 July 2017. Retrieved 1 August 2017.
  23. ↑ "Printweek - Wonderbly plans further expansion under new owner". Printweek. Retrieved 2023-10-22.
  24. ↑ "Graphite Capital buys fast-growing personalised children's book business Wonderbly | AltAssets Private Equity News". 2021-07-27. Retrieved 2023-10-22.
  25. ↑ "Dragon's Den contestants scoop £100k investment for their children's book company in show's best EVER deal". Daily Mirror. 27 July 2014. Retrieved 18 December 2014.
  26. ↑ "Dragon slayers nab £100,000 from Piers Linney for a 4pc slice of their kids publishing start-up". Retrieved 18 December 2014.
  27. ↑ "Dragons Den de Movie". YouTube. Retrieved 27 July 2017.
  28. ↑ "Nosy Crow, Profile and PRH among FutureBook's innovation winners". Retrieved 27 July 2017.
  29. ↑ "People's Champion Finalist: Lost My Name". 20 October 2014. Retrieved 27 July 2017.
  30. 1 2 "Lovedbyparents Awards Results 2014". Retrieved 27 July 2017.
  31. ↑ "British Book Design and Production Awards, 2015 Winners". Retrieved 27 July 2017.
  32. ↑ "Bookseller Industry Awards, 2015 Winners". Retrieved 27 July 2017.
  33. ↑ "Deliveroo and Lost My Name among tech stars likely to make spectacular IPOs". Retrieved 27 July 2017.
  34. ↑ "Innovative Business Awards 2016". Retrieved 27 July 2017.
  35. ↑ "Junior Design Awards 2016 RESULTS". Retrieved 27 July 2017.
  36. ↑ "THE LEAP 100". 14 March 2017. Retrieved 27 July 2017.
  37. ↑ "Most Innovative Companies 2016". Retrieved 27 July 2017.
  38. ↑ "20 Innovative Companies For Kids And Parents In 2016". Forbes. Retrieved 27 July 2017.
  39. ↑ "Tech Track Ones to Watch". Retrieved 27 July 2017.
  40. ↑ "Vote now in The Europas Conference & Awards for European startups". 30 May 2016. Retrieved 27 July 2017.
  41. ↑ "Introducing Blinkies". 12 August 2016. Retrieved 28 July 2017.
  42. ↑ "BAFTA Children's Awards Nominees Announced". Retrieved 27 July 2017.
  43. ↑ "Best Designed/Illustrated Book for Children 2017". Retrieved 6 September 2017.
  44. ↑ "Tech Track 100 - Britain's fastest-growing private technology companies". Retrieved 12 September 2017.
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