Yellow Cab Pizza Co.
TypeSubsidiary
IndustryRestaurants
FoundedApril 2001 (2001-04)
FoundersEric Puno
Henry Lee
Albert Tan
HeadquartersMakati, Philippines
Number of locations
over 200 (2023)[1]
ProductsPizza, sandwiches, pasta, fried chicken, desserts
Number of employees
1,500
ParentMax's Group Inc.
Websitewww.yellowcabpizzana.com

Yellow Cab Pizza Co. is a pizza restaurant chain based in the Philippines, founded in April 2001 by Eric Puno, Henry Lee and Albert Tan.[2] Yellow Cab Pizza is currently owned by Max's Group, which also owns the local fried chicken chain Max's Restaurant. Yellow Cab Pizza currently operates 159 branches in the Philippines and numbers in overseas, including branches in Qatar, United Arab Emirates, Saudi Arabia, Singapore, China, Vietnam, Oman and the United States.[3]

Overview

The NY Classic Pepperoni pizza, one of Yellow Cab's trademark dishes
A Yellow Cab branch in San Fernando, Pampanga
Delivery service

The first branch of Yellow Cab Pizza Co. opened along Makati Avenue in Makati in April 2001.[4] Because of having "yellow cab" in its name, many people thought of the chain as a taxi business; however, the name is a reference to the way it frequently uses the colors black and yellow, a pattern seen on New York City taxicabs.[5][6] The company's delivery service uses Vespa scooters.

In addition, Yellow Cab formerly operates a sister restaurant called Army Navy Burger Burrito. The latter was not included in the sale of Yellow Cab to Max's Group, and has spun off as a separate company.

Expansion

In November 2016, Max's Group Inc. (MGI), owner of the Yellow Cab Pizza brand, signed a development agreement deal with the Qatar-based franchise operator Silver Group to open 22 stores in Kuwait, Bahrain and Oman over the coming five years, beginning in January 2017. The agreement is the seventh overseas franchise contract signed by MGI in 2016.[3]

In January 2017, the first Yellow Cab Pizza restaurant opened in the USA. The restaurant, with an address of 801 Dillingham Boulevard at Alakawa Street, Honolulu, Hawaii, is located in a small strip center that's part of the Costco Iwilei complex, and is next to a Max's Restaurant.[7]

In February 2017, MGI signed a development agreement with the Blue Star Food Corporation in Vietnam to establish at least 12 Yellow Cab stores around the country.[8]

Involvement in sports

Motorsports

Yellow Cab Pizza also sponsors a team that participates in auto racing. Members of the team include actor Ryan Agoncillo and Alex Perez, who has won three racing titles.[9] One of the chain's founders, Eric Puno, is a fan of racing.[10]

They endorse contestants in motorcycle racing. Among them is Glenn Aguilar, an 11-time national champion.[11]

Involvement in football

Yellow Cab Pizza is also one of the sponsors of United Football League Division 1 Club Kaya F.C. Members of the club are Azkals players Alexander Borromeo, Chris Greatwich, OJ Porteria, and Kenshiro Daniels.

Lawsuit

In 2008, Yellow Cab Pizza filed a suit against Green Cab Pizza Haus (later Green Avenue Pizza) for using a logo very similar to theirs. The case ended in Yellow Cab's favor and as a result, their competitor was forced to pay a total of ₱400,000.[12]

References

  1. ↑ "The Yellow Cab Pizza Co. Story". Yellow Cab Pizza. Archived from the original on August 20, 2023. Retrieved August 20, 2023.
  2. ↑ "8 food brands that are surprisingly Pinoy in origin". Yahoo SHE. August 4, 2013. Archived from the original on August 7, 2013. Retrieved August 5, 2014.
  3. 1 2 Uy, Danica M. (November 8, 2016). "Yellow Cab Pizza eyes bigger slice of the Middle East market". Business World Online. Retrieved November 9, 2016.
  4. ↑ "The Yellow Cab Pizza Co. Story". Yellow Cab Pizza Co. Retrieved June 21, 2019.
  5. ↑ Teri Horsley (January 16, 2009). "Call Yellow Cab for a pizza?". JournalNews. Retrieved August 23, 2009.
  6. ↑ Jayme T. Gamil (April 29, 2009). "'Dear Darla' is light and healthy pizza". INQUIRER.net. Retrieved August 23, 2009.
  7. ↑ "Yellow Cab Pizza Co. to debut in Iwilei". Honolulu Star Advertiser. January 11, 2017. Retrieved August 6, 2017.
  8. ↑ Dumlao-Abadilla, Doris (February 9, 2017). "Yellow Cab debuts in Vietnam". Philippine Daily Inquirer. Retrieved February 9, 2017.
  9. ↑ "Team Yellow Cab gets fast and furious". Manila Bulletin. February 26, 2009. Retrieved August 25, 2009.
  10. ↑ "TEAM REXYBOI". multiply.com. Retrieved August 26, 2009.
  11. ↑ "Aguilar goes into road racing with Yellow Cab". The Philippine Star. March 30, 2008. Retrieved August 26, 2009.
  12. ↑ "Yellow Cab pizza wins suit vs Green Cab". ABS-CBN News. October 9, 2008. Retrieved August 23, 2009.
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