Zadruga
Logo for season 7
GenreReality TV series
Created byŽeljko Mitrović
Presented by
  • Dušica Jakovljević (2017–present)
  • Ivana Šopić (2021–present)
  • Darko Tanasijević (2018–present)
  • Ognjen Amidžić (2017–2022)
  • Ognjen Nestorović (2018)
  • Tamara Đurić (2019)
  • Milan Milošević (2018–present)
Country of originSerbia
Original languageSerbian
No. of series6
Production
ProducerPink TV
Running timeVarious
Production companyPink Media Group
Original release
NetworkPink TV
Release6 September 2017 (2017-09-06)
Related
Farma

Zadruga (Serbian Cyrillic: Задруга, transl. Cooperative), also known as Elita from 2023, is a Serbian reality TV series broadcasting on Pink TV, as a successor of the Farm reality TV series. The first season started on 6 September 2017.

Production

Some 1,500 people works in production of this show. For scenography, consultants and technicians from Hollywood were hired. Contestants are covered with 140 cameras and viewers can follow the action from different angles.[1] The Zadruga complex has a climate control unit, able to create different weather conditions, i.e. snow in May, rain in August etc.

Synopsis

In the show, contestants called "zadrugari" (eng. cooperators) live together in a specially-constructed community that is isolated from the outside world. The show's title refers to the term zadruga, a type of rural community in which the institution of zadruga held people's property, herds and money in common, with usually the oldest (patriarch) member ruling and making decisions for the family. Contestants are voted out (usually on a weekly basis) until only one remains and wins the cash prize. During their stay in the house, they are continuously monitored by live television cameras as well as personal audio microphones.

Concept

Each week a new leader (Serbian: vođa) is selected, who has responsibilities to the whole community and special benefits. He or she also has to give out budgets, which are meant for everyday use. Then the leader is supposed to choose two helpers (potrčko) and a favourite person (omiljena osoba). In the end of week two contestants will face the eviction. One of them is the helper with most votes received from other contestants and the other a contestant with least public votes throughout that week. On Sunday night two of them will again face public vote, but they will also play a game, which if won can double the percentage the contestant's votes and possibly save him/her from the eviction.

The complex includes the 'White House', where the contestants live, hotel, in which the leader a favourite person live, the 'Garden of Eden', where the 'Wise Tree' is placed, a supermarket, pub, casino, beauty parlour and a farm. Across the lake are the fast food restaurant, pawn shop, jail etc.

Series overview

Season Network First aired Last aired Days Winner Nationality Prize
1 TV Pink 6 September 2017 20 June 2018 287 Kija Kockar Serbia €50,000
2 6 September 2018 6 July 2019 303 Luna Đogani
3 6 September 2019 11 July 2020 309 Iva Grgurić Croatia
4 6 September 2020 10 July 2021 307 Nadica Zeljković Serbia
5 5 September 2021 10 July 2022 308 Dejan Dragojević
6 9 September 2022 10 June 2023 274 Aleksandra Nikolić
7 2 September 2023 TBA TBA TBA TBA

Controversy

Zadruga has received criticism for the display of scenes of physical and verbal violence, which has questioned the national frequency of Pink and the role of the Regulatory Authority for Electronic Media (REM).[2] In May 2022, Media foundation Slavko Ćuruvija reported REM for their absence of appropriate reaction on the scenes of gender based violence on Zadruga, which according to the foundation was a breach of the Law on Electronic Media and the Rulebook on the Protection of Human Rights.[3] Subsequently in June, the Independent Association of Journalists of Serbia (NUNS) condemned Pink for promoting violence and illegal behavior.[4]

Between March and June 2020, Nova.rs reported that there had been an alleged outbreak of COVID-19 between the contestants, which according to their sources, the producers tried to hide from the public.[5] The third season of Zadruga continued filming in spite of the government instruction against public gatherings.[6]

Another controversy has been in regards to contestant Miljana Kulić, who entered the first season of Zadruga pregnant and gave birth a month after the season had ended.[7][8] Kulić has continued competing on every of the following seasons of Zadruga whilst also raising her son on the set, bringing up the question of the welfare and protection of her child.[9]

See also

References

  1. ↑ Zadruga Pink rijaliti, Mondo.rs
  2. ↑ Đurić, Vanja (April 19, 2022). "Godinama gledamo uvrede i nasilje u rijalitijima – kazni nema, a ni reakcije REM". N1 (in Serbian). Retrieved April 29, 2023.
  3. ↑ "Prijava REM-u zbog nasilja u Zadruzi". N1 (in Serbian). May 27, 2022. Retrieved April 29, 2023.
  4. ↑ "NUNS: Sankcionisati Pink jer nastavlja sa emitovanjem nasilja uživo u programu". Danas (in Serbian). June 2, 2022. Retrieved April 29, 2023.
  5. ↑ Stisavljević, Lidija (June 17, 2020). "Korona ušla u "Zadrugu"? Učesnici sa temperaturom i do 39.9". Nova.rs (in Serbian). Retrieved April 29, 2023.
  6. ↑ Kolarević, Aleksandra (December 3, 2020). "Kako je Mitrović krio koronu u rijalitiju". Nova.rs (in Serbian). Retrieved April 29, 2023.
  7. ↑ Vojvodić, Miljana (March 3, 2020). "Miljana Kulić – zvezda i žrtva rijalitija". Nova.rs (in Serbian). Retrieved April 29, 2023.
  8. ↑ V. M. (July 27, 2018). "Stigla prva rijaliti beba! Miljana Kulić se porodila". Blic.rs (in Serbian). Retrieved April 29, 2023.
  9. ↑ "Veselinović pita poverenicu i ombudsmana: Znate li da u Zadruzi živi i dečak (5)". N1 (in Serbian). February 25, 2023. Retrieved April 29, 2023.
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