Adentro
TypePrivate
IndustryTechnology
Founded2012
Headquarters
San Francisco, California
,
U.S.
Area served
Worldwide
ProductsWi-Fi marketing software
Websiteadentro.com

Adentro, formerly Zenreach is an American technology company based in San Francisco. It produces a marketing platform used by brick-and-mortar businesses that pairs with a business's guest Wi-Fi to enable visibility into in-store customer visit behavior. These details are used to create customer profiles, track subsequent visits, and deliver targeted ads. Zenreach rebranded as Adentro in 2021[1] in an effort to more directly represent their connection to in-store customers.

History

Adentro was founded in 2012 in San Francisco, California.[2][3] It was initially a part of the startup incubator, Atomic Labs.[4] The company remained in stealth mode until July 2016. At that time, it was announced that it had raised $30 million in a series B round of funding led by Peter Thiels' Founders Fund. Thiel also joined the board as part of the deal. Prior to emerging from stealth, Adentro had raised $20 million in two funding rounds led by investors like Formation 8, Bain Capital Ventures, First Round Capital, SV Angel, and Felicis Ventures.[3]

In March 2017, the company raised an additional $30 million in a series C round of funding led by Maverick Ventures and several previous investors. Actor Ashton Kutcher and NBA player Kevin Durant also contributed.[5] In March 2018, Jack Abraham stepped down as CEO to become executive chairman.[6]

Description

Adentro produces a SaaS marketing platform used by businesses with physical locations. When customers at these businesses access their free public Wi-Fi, they are asked to provide an e-mail address or other form of contact information. Adentro uses that information to build a customer profile, track visit history, and deliver targeted ads.[7] Adentro is headquartered in San Francisco[8] with offices in Phoenix, Arizona[9] and Waterloo, Ontario, Canada.[7]

References

  1. ↑ Kelly, John (28 September 2021). "Letter from the CEO: The Evolution from Zenreach to Adentro". Adentro. Retrieved 28 September 2021.
  2. ↑ "Zenreach cuts 20% of staff". PitchBook. 5 March 2018. Retrieved 31 March 2019.
  3. 1 2 Konrad, Alex (19 July 2016). "WiFi Startup Zenreach Emerges From Stealth With $50 Million And Peter Thiel On Its Board". Forbes. Retrieved 31 March 2019.
  4. ↑ Pender, Terry (1 February 2017). "Venture capital firm Atomic Labs opens office in downtown Kitchener". Waterloo Region Record. Retrieved 31 March 2019.
  5. ↑ Ha, Anthony (23 March 2017). "Zenreach raises $30M to help businesses boost their marketing with free Wi-Fi". TechCrunch. Retrieved 31 March 2019.
  6. ↑ Zakrzewski, Cat; Winkler, Rolfe (1 March 2018). "Zenreach Lays Off 20% of Staff After CEO Steps Back". The Wall Street Journal. Retrieved 31 March 2019.
  7. 1 2 Sawers, Paul (19 July 2016). "With $50M and Peter Thiel on board, Adentro helps brick-and-mortar retailers bring customers back". VentureBeat. Retrieved 31 March 2019.
  8. ↑ Schubarth, Cromwell (24 March 2017). "Ashton Kutcher, Kevin Durant help San Francisco startup raise $30M". San Francisco Business Times. Retrieved 31 March 2019.
  9. ↑ Randazzo, Ryan (16 August 2016). "Zenreach plans 350 jobs for Biltmore area". The Arizona Republic. Retrieved 31 March 2019.
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