Zowie
Birth nameZoe Fleury
Also known asBionic Pixie
OriginAuckland, New Zealand
GenresSynthpop, new wave, alternative rock
Occupation(s)Singer-songwriter, drummer
Instrument(s)Vocals, drums, guitar
Years active2007—Present
LabelsSony

Zoe Fleury,[1] better known by her stage name Zowie, is a singer-songwriter and drummer from New Zealand. Zowie has toured with artists Katy Perry, Mark Ronson, The Kills[2] and Peaches.[1] She was previously called Bionic Pixie. She later changed her name to Zowie, and released her debut single "Broken Machine", which entered the Top 10 on the Official New Zealand Music Chart. Her debut album, Love Demolition, peaked at number 31 on the New Zealand Top 40 Album chart. Fleury is also one half of the duo 'The Bengal Lights', playing the drums.

Biography

Early life and career beginnings

Auckland, New Zealand, where Zowie was raised

Zoe Fleury was born in Auckland New Zealand, and is the daughter of musician Johnny Fleury. Zowie began playing drums at the age of 11 [3] Fleury later went to school to study drumming, and later joined various "punk rock" bands and experimented with screamo music and lyrics.[4] This later led to the formation of the punk rock female duo The Bengal Lights. After finishing school, Fleury continued to work in the band as well as study the music business by working at Universal Music Group and Warner Music Group.[3] Zowie later began writing her own music under the name Bionic Pixie, a character she created. Under the name, she released the electronic song titled "Toss the Coin", which later began being played at various fashion shows. Despite this, the single received no official release.[5] Under the new identity, Zowie was a performer at the 2009 Big Day Out in Auckland. Zowie later said of the experience "I was thinking that no-one was going to be there, but [I was] still excited, obviously. But then we got on stage and the whole field was packed out. Obviously everyone goes to the first stage when you're the first band playing" Zowie then went on to sign a record deal with Sony,

2010-present: Commercial success and Love Demolition

Following her decision to sign with Sony Music Entertainment, Zowie began traveling while working on her debut album. Zowie worked on the album in numerous countries, including the United States, Australia, Sweden, England and her home country New Zealand. Several of the album's tracks were recorded in Los Angeles, California.[6] On recording the album, Fleury stated "I was writing with people who had written lots of amazing songs. It was a good brain workout that's for sure. People who'd written for Miike Snow, Britney Spears, Ladyhawke and Gwen Stefani, it was an amazing experience. I also worked with Atticus Ross who does a lot of stuff with Trent Reznor. Those tracks aren't on the album, we're still finishing them off. He was one of the main people I wanted to write with, so that was cool."[7] On 6 September 2010 Zowie released her debut single, "Broken Machine". The single was released exclusively in New Zealand. The single became a success in the country, where it peaked at number 9 on the New Zealand Singles Chart.[8] "Broken Machine" spent a total of 12 weeks on the chart.[9] Following the success of the single, American blogger Perez Hilton named Zowie one of the Top 5 Artist to watch for in 2011.[10][11][12] Her second single, "Bite Back", was her first single to be released outside of New Zealand, receiving a digital release in both Australia and the United States. Though it failed to chart in the United States, it did have success in Australia, peaking at number 2 on the Australian Dance Chart and spending over 20 weeks on the chart.[13] Following the success of the single, Zowie toured with Mark Ronson in March 2011. In May 2011, Fleury toured with US pop star Katy Perry on her California Dreams Tour, performing 11 shows in Australia and New Zealand.[14]

Zowie released her first promotional single, "Smash It", on 16 September 2011.[15] The song serves as her second released song outside of New Zealand, and third total. The song was featured on the US show Pretty Little Liars later that year. In 2013 'Smash It' was also used as the theme song to season 2 of New Zealand comedy show Super City.[16][17] A music video for the song was released in November 2011, featuring Fleury in various costumes and lighting. Zowie's third official single, "My Calculator", was released on 11 May 2012 in the United Kingdom.[18] When describing the song, Zowie stated "The idea behind 'My Calculator' is someone toying around with your head. It's sung in quite a sarcastic tone toward the person it’s about."[19] She worked on the song with collaborator Henrik Jonback, who had previously worked with artist such as Miike Snow, Britney Spears and Kylie Minogue. Zowie's debut studio album Love Demolition. The album was only released in New Zealand, where it debuted and peaked at number 31 on the New Zealand Albums Chart.

Image

Based on her live performances and music videos, Zowie has received comparison to American dance singer Lady Gaga but artists like David Bowie, Trent Reznor and Prince are who have influenced her look. When asked about her style with music videos, Fleury commented "With videos, it’s kind of a mixture. I’m constantly thinking about the whole thing, my outfit, make up and sound, and how it will work well with my performance. Sometimes I design the outfits myself, or I collab with someone. It’s more like a mixture of things that when it comes to my style, I like mixing cute stuff with dark stuff."[20] When speaking on her choice of clothing during performances, Fleury said "I like fashion and I like to make a statement with it. "[21]

Characters

Fleury has listed the personas she performs under as "characters" and "alter egos", and each has a back story. She has stated that her first character, Bionic Pixie, was sent from the year 3000. Eventually, Fleury stated that she had morphed into a new character who was still 'A' Bionic Pixie but been given a name, Zowie. When asked about her "Zowie" character, Fleury stated "Zowie is another character. She is still Zoe Fleury but a little removed. I was once called Bionic Pixie, as well. So I was thinking that Zowie is an extension of Bionic Pixie." Fleury has also stated that the characters "transform" overtime, and that Zowie is quickly transforming.[22]

Musical style

Zowie's music has been classified as predominantly electropop and new wave.[23] Fleury herself has described her debut album, Love Demolition, as having an "industrial, hip hop side, but still a light pop side".[6] When asked about her recording style and choosing songs, Fleury stated "Drumming & rhythm were really important elements to me to help shape this record. The beat has to be interesting to me. It's generally how I use to start my songs when writing, by humming a beat and recording it down. I listen to everything in a super rhythmic way - vocal lines, guitars, keys lines."[24] While speaking on musical tones she enjoys, Fleury commented "I like dark and pretty but not just one or the other. It's a mixture of heavy and pretty on the album for sure."[24] Fleury has stated that both of her alter egos have different musical styles. music.[22] On her musical style, Fleury has stated "I definitely embrace the pop side [of music]. For example, my favourite band is Nine Inch Nails, who are super industrial, super dark, but they mixed in, sometimes I think without people noticing, these really beautiful pop elements. And that's what I wanted to achieve with this album - having it dark and pretty."[21] The sound of her debut has been described as "a musical playground of industrial pop, electronic hip-hop, and punk, where eclectic beats dance to distorted guitars and slick chants."[25] "[26] Fleury's voice has been compared to that of Katie White, lead singer of the UK band The Ting Tings.[27] Fleury's vocal performance has also been compared to that of United States pop singer Kesha.[7] Zowie has listed Gary Numan, Michael Jackson, and Nine Inch Nails as some of her musical influences.[28]

Discography

Studio albums

Title Album details Peak chart positions
NZ
Love Demolition 31

Singles

Official singles

List of singles, with selected chart positions, showing year released and album name
Title Year Peak chart positions Certifications
(sales threshold)		 Album
AU Dance NZ
"Broken Machine" 2010 —9 Love Demolition
"Bite Back" 2011 2—
"My Calculator" 2012 ——
"Feel Inside (And Stuff Like That)" Flight of the Conchords charity single —1
  • NZ: platinum
"—" denotes releases that did not chart or were not released in that territory.

References

  1. 1 2 "Zowie tickets, concerts, tour dates, upcoming gigs - NZ Herald Events". Events.nzherald.co.nz. Retrieved 11 September 2012.
  2. ↑ "Bionic Pixie you have been chosen to van Zowie op Myspace". Myspace.com. 11 February 2009. Retrieved 11 September 2012.
  3. 1 2 "Zowie unveils her split personality (+video)". The New Zealand Herald. 17 May 2012. Retrieved 11 September 2012.
  4. ↑ "auspOp: INTERVIEW : Zowie". Auspop.blogspot.com. 16 March 2011. Retrieved 11 September 2012.
  5. ↑ "Playistnow". Playlistnow.fm. Retrieved 11 September 2012.
  6. 1 2 Kirk, Ren (2 May 2012). "Interview: Zowie". Groove Guide. Retrieved 11 September 2012.
  7. 1 2 "Christchurch Life: press.co.nz - the-press". Stuff.co.nz. Retrieved 15 September 2012.
  8. ↑ Hung, Steffen. "Zowie - Broken Machine". charts.nz. Retrieved 11 September 2012.
  9. ↑ Hung, Steffen. "Zowie - Broken Machine". australian-charts.com. Retrieved 11 September 2012.
  10. ↑ "5 New Musical Acts YOU'VE GOT To Know In 2011!". PerezHilton.com. 1 February 2011. Retrieved 11 September 2012.
  11. ↑ Nerdy Frames (1 February 2011). "ZOWIE In Perez Hilton's Top 5 Artists To Watch in 2011!". Elbo.ws. Archived from the original on 13 February 2011. Retrieved 11 September 2012.
  12. ↑ "Smash hit in Zowie's 'Smash It': Behind the scenes". NZ Entertainment. Retrieved 11 September 2012.
  13. ↑ Hung, Steffen. "Forum - Artistry's Top 50 Singles Chart - 2012 (Personal Charts: Your Charts)". australian-charts.com. Retrieved 11 September 2012.
  14. ↑ "Katy Perry picks Zowie for shows". Stuff.co.nz. Retrieved 11 September 2012.
  15. ↑ "iTunes - Music - Smash It - Single by Zowie". Itunes.apple.com. 1 September 2011. Retrieved 11 September 2012.
  16. ↑ "Super City - Shows". TV3.co.nz. Retrieved 12 August 2016.
  17. ↑ "Zowie". Facebook. Retrieved 11 September 2012.
  18. ↑ "Listen: Zowie - 'My Calculator'". Popjustice. 11 May 2012. Retrieved 11 September 2012.
  19. ↑ "Zowie: My Calculator - The Slab - NZ Music - The Slab - Music". The Edge. Retrieved 11 September 2012.
  20. ↑ "Zowie: Love Demolition". NZ Style Collective. 27 June 2012. Retrieved 11 September 2012.
  21. 1 2 Jones, Bridget. "Zowie Releases Album Love Demolition". Stuff.co.nz. Retrieved 11 September 2012.
  22. 1 2 "Zowie's altered ego". The New Zealand Herald. 16 December 2010. Retrieved 11 September 2012.
  23. ↑ "Katy Perry picks Zowie for shows". Stuff.co.nz. Stuff. Retrieved 3 November 2012.
  24. 1 2 Electrocutie (3 July 2012). "Electrocutie Music Blog - Electro, electro-pop, new-wave, and more!: Self Destruct: An Interview With Zowie". Electrocutieblog.blogspot.com. Retrieved 15 September 2012.
  25. ↑ "Zowie releases debut album". Stuff.co.nz. 10 May 2012. Retrieved 15 September 2012.
  26. ↑ "INTERVIEW: Zowie on Her New Album 'Love Demolition' | Zowie". ripitup.co.nz. Retrieved 15 September 2012.
  27. ↑ "Zowie - Smash It (HD Video)". Best in New Music. 6 October 2011. Retrieved 15 September 2012.
  28. ↑ "Zowie Speaks! (Interview)". The 13th Floor. Retrieved 15 September 2012.
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