"24"
Song by Kanye West
from the album Donda
ReleasedAugust 29, 2021 (2021-08-29)
RecordedJanuary 2020-July 2021
GenreGospel
Length3:17
Label
Songwriter(s)
Producer(s)
  • Kanye West
  • All Day
  • Ojivolta
Music video
"24" on YouTube

"24" is a song by American rapper Kanye West from his tenth studio album, Donda (2021). The song features additional vocals from Kenyan-American rapper KayCyy and the Sunday Service Choir. The rappers wrote it alongside Brian Miller, Ojivolta, and Warryn Campbell. The song is titled after the jersey number of Kobe Bryant, for whom it was recorded shortly after his death in January 2020. While the song did experience different reiterations over time, West had written its melody a day before Bryant died. A gospel song that includes church organ stabs, it is a tribute to Bryant.

Music critics generally commended West's vocal performance on "24" and some welcomed the song's gospel style, while a few critics highlighted the Sunday Service Choir's contributions. In the United States, it reached number 43 on the US Billboard Hot 100, alongside peaking at number 14 on both the Christian Songs and Gospel Songs charts. The song also scored top-50 positions in Australia, Canada, and Iceland, as well as charting at number 40 on the Billboard Global 200. An accompanying music video debuted on September 16, 2021, which was directed by Nick Knight. In the video, West ascends from a listening event for the album at Mercedes-Benz Stadium into clouds, where he floats around while accompanied by a backdrop. At a concert on Halloween 2021, the Sunday Service Choir performed the song.

Background and recording

Kobe Bryant wearing his trademark 24 basketball uniform
"24" is named after the jersey number of Kobe Bryant, to whom the song was recorded in tribute.

After postponing the release date of his scrapped album Yandhi twice, West started hosting choir sessions in early 2019, enlisting Jason White with arranging a choir and Nikki Grier to help with re-writing lyrics to create gospel renditions of songs in his discography.[1][2][3] American singer-songwriter Ant Clemons recalled that the sessions eventually "morphed" into West's group the Sunday Service Choir, who toured around the world with West.[4] West recorded with the Sunday Service Choir for their debut studio album Jesus Is Born (2019), which is credited solely to the group.[5][6] Shortly before the COVID-19 pandemic started, West's musical input mostly involved him assembling and directing live performances of the Sunday Service Choir.[7] West contributing vocals to the performances became a rarity, as did him releasing his own music.[7] He worked with the group on their EP Emmanuel, which was released in December 2020.[5] The Sunday Service Choir were one of the guest appearances on Donda to be revealed at the public listening parties, while they contributed additional vocals to six of the album's tracks outside of "24".[8][9][lower-alpha 1]

On July 22, 2021, "24" was previewed during the album's first public listening event at Mercedes-Benz Stadium in Atlanta, Georgia.[5][11] Basketball player Kobe Bryant had a jersey number of 24, which the song draws its title from in dedication to him.[12] On January 26, 2020, Kobe and his daughter Gianna Bryant were among the passengers that died due to a helicopter crash in Calabasas, California.[13] West simultaneously tweeted out a tribute to him, posting: "Kobe, We love you brother. We're praying for your family and appreciate the life you've lived and all the inspiration you gave."[13][14] The day after Bryant's death, West held a Sunday Service concert in honor of the athlete.[14] Kenyan-American singer song-writer KayCyy Pluto, who has additional vocals on the track, stated that "24" is dedicated to Bryant and that West cried during the creation of the song.[15] The rapper revealed that it was recorded 2 or 3 days after the crash, with him being invited to the studio and coming up with the "24 hours" part, to which West responded by singing along with "24 candles".[15] KayCyy Pluto called the song "crazy", while summarizing his performance as "super lit".[15] West said that he wrote the melody a day prior to Bryant's death, alongside recalling the song going through different reiterations afterwards.[11] "24" was written by West, Brian Miller, KayCyy Pluto, the duo Ojivolta that consists of Mark Williams and Raul Cubina, and Warryn Campbell.[9]

The track's organ was played by singer-songwriter Cory Henry, who recalled getting a call from Rick Rubin inviting him to record with West in San Francisco.[16] He recalled spending four days in the studio with West recording for at least eight tracks. Ultimately, only his work on "24" made the final cut,[17] with him also serving as a co-producer on it.[9] Recalling the recording sessions with West, Henry stated in an interview with BET:

I recorded with Ye on the second floor of this fancy hotel, and I had never done anything like that before. To witness his process was inspiring. They were in the middle of writing one song, while playing beats for another, and every time they played anything his energy level went up past a hundred. He’s very serious about what he is doing and that is what I took away from working on “24.” Another special moment was when we began chanting together, saying, “God’s not finished. God’s not finished.” Ye then stopped us to say a prayer and I was playing the organ while he was filled with the spirit.[18]

Composition and lyrics

Musically, "24" is a gospel song.[12][19][20] The song prominently features stabs of a church organ, which was contributed by Henry.[17][20][21] West sings off-key and some of his lines are echoed by the Sunday Service Choir, whose vocals are packed together throughout.[21][22][23] The song's vocals were produced by White and Grier, while they were edited by Louis Bell and Patrick Hundley.[9]

Lyrically, "24" serves as a tribute to Bryant and features worship being provided by West and the Sunday Service Choir.[15][11][24] The song includes titular phrases, such as "24 hours" and "24 candles".[15] West loudly affirms "we gon' be okay" at one point, with the accompaniment of the Sunday Service Choir.[21][25] West spreads a message of hope in relation to God, offering a reminder to "just know you're alive".[26] This is followed by him singing "God's not finished"[26] repeatedly towards the end of the song,[19][23] a line that is also performed by the group.[21] West explained that the line is in reference to how "we all [sic] here for a reason, God got a reason; God sees everything".[11]

Release and reception

On August 29, 2021, "24" was included as the 11th track on West's 10th studio album Donda.[27] At PopMatters, Tony DeGenaro named West singing "we gon' be okay" with the Sunday Service Choir "over a discordant organ playing for an imagined too-hot summertime congregation" as "a rare moment of humility" on the album.[25] He also called the line the closest to "sublime as the messy, deeply flawed Donda gets", noting that West has seemingly "broken through" for a second, before it comes to mind how "West's greatest gift is still his consistency".[25] Writing for NME, Rhian Daly opined that West offers a reassuring message "of hope related to the big guy above" on the song.[26] Chris Willman of Variety wrote that due to West being "made in God's image", he strongly relates to the song's repetition of "God's not finished".[23] Vulture's Craig Jenkins viewed the song as calming and one of the best tracks of West's Christian era, further writing that it is "a muted worship-band vamp" with the Sunday Service Choir.[24]

In NPR, Mano Sundaresan lauded the song as a "glorious gospel cut" where West sings with confidence while "endearingly off-key, conversing with the organ stabs" that have "the soul of a seasoned vocalist".[20] Charlie Brock from Gigwise labeled the song "a fun interlude" that would belong truly on West's ninth studio album Jesus Is King (2019), while admitting "the gospel choir is great to listen to", despite being somewhat unusual for a rap album.[28] Aaron Loose of Christianity Today firmly believed that it is a "cathartic gospel song", alongside highlighting the "jubilant chorus".[19] The New York Times critic Jon Caramanica noted how "24" does "sound like kin" to West's music made when he embraced gospel.[7] For Slate, Carl Wilson opined that the song lives up to its potential.[29]

A few reviews contained less enthusiastic assessments. In a mixed review at HipHopDX, David Aaron Brake said that the "gorgeous" song demonstrates "excellent improvements" in West's singing abilities, though wrote off his "unfinished and haphazard" verses.[30] He explained, observing the presence of "some of the weakest bars" of West's career and noting the consistent "lazy pop culture references and corny quips".[30] Mikael Wood from the Los Angeles Times stated that Donda does not have a proper sense of momentum for the song's "dense choral vocals" to fit properly on it, complaining how the lack of momentum "means nothing builds on anything else".[22] Nina Hernandez was highly critical in The A.V. Club, placing the song among the album's "complete filler" that nobody will miss.[31]

Music video and promotion

On September 16, 2021, a music video for "24" was premiered.[32] The video was directed by British fashion photographer Nick Knight, who had previously worked with West on his film Jesus Is King (2019).[33] It followed on from the music video for "Come to Life" as the second visual to be released for a Donda track, both of which include footage from listening events for the album.[34] The visual originally featured a clip of Kobe Bryant and Gianna, which was scrapped due to clearance issues.[11]

The music video begins with a portion of "No Child Left Behind" playing in the background, and a clip of a fictional audience seemingly cheering for West during the album's second listening event at Mercedes-Benz Stadium;[32][33] footage is shown from the event of him ascending to the sky while wearing his black Donda vest.[35][36] West then floats into computer-generated clouds, with him hovering around the atmosphere.[33][21] The rapper is accompanied by a backdrop of footage and images of his mother Donda West from the one minute mark onwards, including her laughing and smiling.[32][35][21] Religious imagery and concert footage are also displayed, while Kanye West goes on to rise above the clouds and reach an infinite universe.[32][37] He appears to be ascending to heaven to meet Donda at one point and towards the music video's end, the clouds vanish into a digital void.[33][35]

"24" was performed by the Sunday Service Choir as the closer to their Halloween concert at an anonymous rooftop location on October 31, 2021.[38] During West and Canadian musician Drake's benefit concert for Larry Hoover's jail funds in Los Angeles on December 10, 2021, the musician opened his set with a cover of the song.[39]

Commercial performance

Following the release of Donda, "24" entered the US Billboard Hot 100 at number 43.[40] Simultaneously, the track peaked at number 14 on both the US Christian Songs and Gospel Songs charts.[41][42] On the Billboard year-end charts for 2021, the track ranked at numbers 52 and 17 on Christian Songs and Gospel Songs, respectively.[43][44] Elsewhere in North America, it charted at number 43 on the Canadian Hot 100.[45]

The song performed best in Australia, peaking at number 29 on the ARIA Singles Chart.[46] Similarly, it debuted at number 36 on the Icelandic Singles Chart.[47] The song was less successful in Lithuania and Portugal, reaching numbers 55 and 64 on the Lithuaniann Top 100 and AFP Top 100 Singles charts, respectively.[48][49] On the Billboard Global 200, it debuted at number 40.[50]

Credits and personnel

Credits adapted from Tidal.[9]

  • Kanye West – producer, songwriter
  • AllDay – producer, songwriter
  • Ojivolta – producer, songwriter
  • Warryn Campbell – co-producer, songwriter
  • Cory Henry – co-producer
  • Jason White – vocal producer
  • Nikki Grier – vocal producer
  • KayCyy Pluto – songwriter, additional vocals
  • Raul Cubina – songwriter
  • Sunday Service Choir – additional vocals
  • Irko – mastering engineer, mix engineer
  • Alejandro Rodriguez-Dawsøn – recording engineer
  • Josh Berg – recording engineer
  • Mikalai Skrobat – recording engineer
  • Louis Bell – vocal editing
  • Patrick Hundley – vocal editing

Charts

Notes and references

Notes

  1. ↑ After Chris Brown was removed from "New Again" in September 2021, the Sunday Service Choir replaced him.[10]

Citations

  1. ↑ "Does Kanye West's Sunday Service Mean His 'Yandhi' Album Is Coming?". XXL. April 19, 2019. Archived from the original on November 30, 2021. Retrieved November 30, 2021.
  2. ↑ Faust, Aliya (April 2, 2019). "Kanye West's 'Sunday Service' Choir Director Jason White & His Wife Geneen Give Insight On The Series". Get Up. Archived from the original on April 6, 2019. Retrieved November 30, 2021.
  3. ↑ Leight, Elias (October 31, 2019). "How Kanye West's 'Sunday Services' Began". Rolling Stone. Archived from the original on January 8, 2020. Retrieved November 30, 2021.
  4. ↑ Zidel, Alex (November 22, 2021). "Ant Clemons Details How His Relationship With Kanye West Evolved & His Approach To Music". HotNewHipHop. Archived from the original on November 30, 2021. Retrieved December 1, 2021.
  5. 1 2 3 Shaffer, Claire (July 19, 2021). "Kanye West to Host Album Listening Party for 'Donda' in Atlanta". Rolling Stone. Archived from the original on July 19, 2021. Retrieved November 30, 2021.
  6. ↑ "Kanye West's 'Donda' Listening: Watch". Billboard. July 22, 2021. Archived from the original on December 2, 2021. Retrieved November 30, 2021.
  7. 1 2 3 Caramanica, Jon (August 31, 2021). "Kanye West's 'Donda' Era, on a Chaotic Stage". The New York Times. Archived from the original on September 5, 2021. Retrieved November 30, 2021.
  8. ↑ Bolden, Janee (August 6, 2021). "Kanye West Soars Toward the Heavens – Literally – During Second 'Donda' Album-Listening Event". Variety. Archived from the original on August 18, 2021. Retrieved November 30, 2021.
  9. 1 2 3 4 5 "Donda / Kanye West – Credits". Tidal. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  10. ↑ Zidel, Alex (September 28, 2021). "Kanye West Updates 'Donda' On Streaming Services, Removes Chris Brown". HotNewHipHop. Archived from the original on September 28, 2021. Retrieved November 30, 2021.
  11. 1 2 3 4 5 Drink Champs (November 5, 2021). "Kanye West On 'Donda,' Drake, Marriage W/ Kim Kardashian, His Legendary Career & More". Revolt. Archived from the original on November 29, 2021. Retrieved November 29, 2021 – via YouTube.
  12. 1 2 Sinha, Charu (September 16, 2021). "Kanye Takes Flight in New Visual for Donda Track '24'". Vulture. Archived from the original on October 4, 2021. Retrieved October 4, 2021.
  13. 1 2 Young, Julius (January 26, 2020). "Kanye West tweets tribute to Kobe Bryant: 'We love you brother'". Fox News. Archived from the original on October 4, 2021. Retrieved October 4, 2021.
  14. 1 2 Mowatt, Robyn (January 27, 2020). "Kanye West Pays Tribute to Kobe Bryant In Late Night Sunday Service". Okayplayer. Archived from the original on October 4, 2021. Retrieved October 4, 2021.
  15. 1 2 3 4 5 Pluto, KayCyy; Hecht, Jeremy (September 18, 2021). "Kanye West Cried Making '24' 3 Days After Kobe Bryant's Passing". HipHopDX. Archived from the original on October 4, 2021. Retrieved November 30, 2021 – via YouTube.
  16. ↑ Pharms, Gabrielle (December 29, 2021). "Multi-Instrumentalist & Producer Cory Henry on 'Something to Say' and Working with Kanye". Edition. Retrieved 20 July 2022.
  17. 1 2 Contreras, Ayana (September 22, 2021). "Cory Henry On His Deep Cut Heroes And His Joyful Return To The Stage". Vocalo. Archived from the original on October 9, 2021. Retrieved December 2, 2021.
  18. ↑ Clark, Kevin L. (March 29, 2022). "Grammys 2022: Cory Henry on Memorable Moments With Ye, Working With Frank Ocean, and Creating His Own Sound". BET. Archived from the original on March 30, 2022. Retrieved July 20, 2022.
  19. 1 2 3 Loose, Aaron (September 8, 2021). "Kanye West is rapping about Jesus again. But don't get too excited. Donda is a flawed project". Christianity Today. Archived from the original on September 8, 2021. Retrieved December 1, 2021.
  20. 1 2 3 Sundaresan, Mano (September 2, 2021). "From A Small House in a Big Stadium, Kanye Comes Up Empty-Handed". NPR. Archived from the original on September 4, 2021. Retrieved December 1, 2021.
  21. 1 2 3 4 5 6 Legaspi, Althea (September 16, 2021). "Watch Kanye West's New '24' Video". Rolling Stone. Archived from the original on September 17, 2021. Retrieved September 18, 2021.
  22. 1 2 Wood, Mikael (August 31, 2021). "Review: Kanye West reeks of desperation on dispiriting, exhausting 'Donda'". Los Angeles Times. Archived from the original on September 5, 2021. Retrieved December 1, 2021.
  23. 1 2 3 Willman, Chris (August 29, 2021). "Kanye West Obsesses About Jesus, Kim, His Mother, Himself and Drake in Overstuffed, Fascinating 'Donda': Album Review". Variety. Archived from the original on August 30, 2021. Retrieved December 1, 2021.
  24. 1 2 Jenkins, Craig (September 2, 2021). "Kanye West 'Donda' Album Review". Vulture. Archived from the original on September 4, 2021. Retrieved December 2, 2021.
  25. 1 2 3 DeGenaro, Tony (August 30, 2021). "Kanye West's 'Donda' Is Not Great Art". PopMatters. Archived from the original on August 30, 2021. Retrieved December 1, 2021.
  26. 1 2 3 Daly, Rhian (August 29, 2021). "Kanye West - 'Donda' review". NME. Archived from the original on August 30, 2021. Retrieved December 1, 2021.
  27. ↑ Thomas, Fred. "Donda – Kanye West". AllMusic. Archived from the original on September 3, 2021. Retrieved December 1, 2021.
  28. ↑ Brock, Charlie (August 29, 2021). "Album Review: Kanye West - Donda". Gigwise. Archived from the original on August 31, 2021. Retrieved December 1, 2021.
  29. ↑ Wilson, Carl (August 30, 2021). "Kanye West Donda album review: The rapper achieves peak jackass-dom". Slate. Archived from the original on August 31, 2021. Retrieved December 1, 2021.
  30. 1 2 Brake, David Aaron (September 2, 2021). "Kanye West's Ego Overshadows Glimpses Of Hip Hop Excellence On Bloated 'Donda' Album". HipHopDX. Archived from the original on September 4, 2021. Retrieved December 1, 2021.
  31. ↑ Hernandez, Nina (August 31, 2021). "Album Review: Kanye West's Donda is a bloated, incoherent mess". The A.V. Club. Archived from the original on August 31, 2021. Retrieved December 1, 2021.
  32. 1 2 3 4 Aderoju, Darlene (September 17, 2021). "Kanye West's '24' Music Video: Watch". Billboard. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  33. 1 2 3 4 Waite, Thom (September 17, 2021). "Kanye West floats through the clouds in the video for Donda's '24'". Dazed. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  34. ↑ Williams, Aaron (September 16, 2021). "Kanye West Ascends To Heaven In His Gospel-Inflected '24' Video". Uproxx. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  35. 1 2 3 Aubrey, Elizabeth (September 17, 2021). "Kanye West shares emotional new music video for Donda track 24". The Independent. Archived from the original on September 17, 2021. Retrieved September 18, 2021.
  36. ↑ "Watch Kanye West's '24' Video". Rap-Up. September 16, 2021. Archived from the original on September 17, 2021. Retrieved September 18, 2021.
  37. ↑ Grant, Shawn (September 17, 2021). "Kanye West Drops New Video for '24'". The Source. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  38. ↑ Saponara, Michael (October 31, 2021). "Kanye West Performs Halloween Sunday Service". Billboard. Archived from the original on November 16, 2021. Retrieved November 30, 2021.
  39. ↑ Petridis, Alexis (December 10, 2021). "Kanye West and Drake review – the end of an overcooked beef". The Guardian. Archived from the original on December 10, 2021. Retrieved December 12, 2021.
  40. ↑ Zellner, Xander (September 7, 2021). "Kanye West Lands 23 Songs From 'Donda' on Billboard Hot 100, With Two in Top 10". Billboard. Archived from the original on September 8, 2021. Retrieved December 1, 2021.
  41. ↑ "Hot Christian Songs Chart – September 11, 2021". Billboard. 2 January 2013. Archived from the original on October 30, 2021. Retrieved December 1, 2021.
  42. ↑ "Hot Gospel Songs Chart – September 11, 2021". Billboard. 2 January 2013. Archived from the original on November 8, 2021. Retrieved December 1, 2021.
  43. 1 2 "Hot Christian Songs – Year-End 2021". Billboard. 2 January 2013. Archived from the original on December 2, 2021. Retrieved December 3, 2021.
  44. 1 2 "Hot Gospel Songs – Year-End 2021". Billboard. 2 January 2013. Archived from the original on December 2, 2021. Retrieved December 3, 2021.
  45. ↑ "Canadian Music: Top 100 Songs – September 11, 2021". Billboard. Archived from the original on October 30, 2021. Retrieved December 1, 2021.
  46. ↑ "The ARIA Report: Week Commencing 6 September 2021". The ARIA report. No. 1644. Australian Recording Industry Association. September 6, 2021. p. 4.
  47. 1 2 "Tónlistinn – Lög - Vika 35 – 2021" (in Icelandic). Plötutíðindi. Archived from the original on September 6, 2021. Retrieved September 18, 2021.
  48. 1 2 "2021 35-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. September 3, 2021. Archived from the original on September 3, 2021. Retrieved September 18, 2021.
  49. 1 2 "Kanye West – 24". AFP Top 100 Singles. Retrieved September 18, 2021.
  50. ↑ "Global Music: Top 200 Songs – September 11, 2021". Billboard. Archived from the original on November 8, 2021. Retrieved December 2, 2021.
  51. ↑ "Kanye West – 24". ARIA Top 50 Singles. Retrieved September 18, 2021.
  52. ↑ "Kanye West Chart History (Canadian Hot 100)". Billboard. Retrieved September 18, 2021.
  53. ↑ "Kanye West Chart History (Global 200)". Billboard. Retrieved September 18, 2021.
  54. ↑ "Kanye West – 24" (in French). Les classement single. Retrieved September 18, 2021.
  55. ↑ "Local & International Streaming Chart Top 100: 27/08/2021 to 02/09/2021". Recording Industry of South Africa. Archived from the original on September 9, 2021. Retrieved September 18, 2021.
  56. ↑ "Kanye West – 24". Singles Top 100. Retrieved November 30, 2021.
  57. ↑ "Kanye West Chart History (Hot 100)". Billboard. Retrieved September 18, 2021.
  58. ↑ "Kanye West Chart History (Hot Christian Songs)". Billboard. Retrieved September 18, 2021.
  59. ↑ "Kanye West Chart History (Hot Gospel Songs)". Billboard. Archived from the original on November 21, 2021. Retrieved September 18, 2021.
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