"Keep It Burnin"
Single by Future featuring Kanye West
from the album I Never Liked You
ReleasedMay 6, 2022
Recorded2022
GenreTrap
Length3:27
Label
Songwriter(s)
Producer(s)
  • ATL Jacob
  • DB! (co.)
Future singles chronology
"Wait for U"
(2022)		 "Keep It Burnin"
(2022)		 "Pressurelicious"
(2022)
Kanye West singles chronology
"City of Gods"
(2022)		 "Keep It Burnin"
(2022)		 "True Love"
(2022)
Music video
"Keep It Burnin" on YouTube

"Keep It Burnin" (stylized in all caps) is a song by American rapper Future featuring fellow American rapper Kanye West. It was first released on April 29, 2022, from Future's ninth studio album I Never Liked You, with an accompanying music video. It was sent to Italian contemporary hit radio on May 6, 2022, as the third official single from the album.[1]

Background

The song was originally recorded for Kanye West's album Donda 2. An early version with unfinished vocals appeared on an early version of the album from West's $200 Stem Player, but was removed shortly after.[2] This version notably contains an interpolation of "Burning Down the House" by new wave band Talking Heads.[3]

Composition and lyrics

The song features a "progressive" trap production,[4] over which the two artists reflect on where they each came from.[5] Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers ("I'ma buy a home next to your home if I miss you"). He also makes references to Kardashian's lack of support for his 2020 presidential campaign, as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you".[2][6][7] Meanwhile, Future raps about his journey to fame and his past ("Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes and pimps").[5]

Music video

The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view.[2][5][6] Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask.[2][8][9] They rap and show some dance moves while surrounded by their crews.[10][11]

Charts

Chart performance for "Keep It Burnin"
Chart (2022) Peak
position
Canada (Canadian Hot 100)[12] 33
Global 200 (Billboard)[13] 26
US Billboard Hot 100[14] 15
US Hot R&B/Hip-Hop Songs (Billboard)[15] 10

Release history

Release history for "Keep It Burnin"
Region Date Format Label Ref.
Italy May 6, 2022 Contemporary hit radio [1]

References

  1. 1 2 "Future" (in Italian). EarOne. Retrieved June 15, 2022.
  2. 1 2 3 4 Bustard, Andy (April 29, 2022). "Future & Kanye West Embrace The Dark Side In 'Keep It Burning' Video". HipHopDX.
  3. ↑ Robinson, Ellie (February 25, 2022). "Kanye West adds 12 more 'Donda 2' songs to Stem Player". NME.
  4. ↑ Cole, Alexander (April 29, 2022). "Future & Kanye West Set If Off On "Keep It Burnin"". HotNewHipHop.
  5. 1 2 3 Legaspi, Althea (April 29, 2022). "Future Previews New LP With 'Keep It Burnin' Video Featuring Kanye West". Rolling Stone.
  6. 1 2 Dailey, Hannah (April 29, 2022). "Kanye West Seems to Call Out Kim Kardashian on Future's 'Keep It Burnin': 'Your Mouth Is the Issue'". Billboard.
  7. ↑ Curto, Justin (April 29, 2022). "Ye Still Burns for Kim Kardashian on Future's 'Keep It Burnin'". Vulture.
  8. ↑ Kearns, Sarah (April 29, 2022). "See Future and Kanye in the New "Keep It Burnin" Music Video". Hypebeast.
  9. ↑ Brown, Preezy (April 29, 2022). "Future And Kanye West "Keep It Burnin" In New Music Video". Vibe.
  10. ↑ Okon, Wongo (April 29, 2022). "Future And Kanye West Find The Good In Destruction In Their Rebellious 'Keep It Burning' Video". Uproxx.
  11. ↑ Powell, Jon (April 29, 2022). "Future and Kanye West "KEEP IT BURNIN" in new visual". Revolt.
  12. ↑ "Future Chart History (Canadian Hot 100)". Billboard. Retrieved June 15, 2022.
  13. ↑ "Future Chart History (Global 200)". Billboard. Retrieved June 15, 2022.
  14. ↑ "Future Chart History (Hot 100)". Billboard. Retrieved June 15, 2022.
  15. ↑ "Future Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved June 15, 2022.
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