All Star Wrestling
AcronymASW
FoundedOctober 1970
StyleProfessional wrestling
HeadquartersBirkenhead, England
Founder(s)Brian Dixon
Owner(s)Joseph Allmark
FormerlyAll Star Promotions
Big Time Wrestling
Super Slam Wrestling
Wrestling Enterprises of Birkenhead
Websitesuperslamwrestling.co.uk

All Star Wrestling (ASW), also known as Super Slam Wrestling (SSW), is a British professional wrestling promotion founded by Brian Dixon in 1970 and based in Birkenhead, England. Founded as Wrestling Enterprises of Birkenhead in October 1970, it has also been known over the years as All Star Promotions and Big Time Wrestling. ASW tours theatres, leisure centres, town halls, holiday camps, and similar venues, many of which are the same locations that were used for televised wrestling in the UK from the 1950s to the 1980s.

ASW is the oldest active wrestling promotion in the UK and the longest-running British promotion in history,[1] a record it has held since September 2013 when it eclipsed the 42 years and 11 months tenure of Joint Promotions (1952–1995). It is also the fourth oldest professional wrestling promotion still in existence in the world, after the Mexican promotion CMLL (founded 1933) and the American promotions WWE (founded 1963)[1] and ECWA (founded 1967).[2]

ASW contributed to the final two years of ITV's regular televised wrestling programme in the UK in (1987 and 1988)[3][4] and some ASW matches were included on VHS and DVD compilations and repeated as part of the World of Sport programming on The Fight Network until it stopped transmission in 2008.[5] They were then repeated on the now defunct Men & Movies channel.

In July 2022, Dixon bequeathed all road management duties to his grandson Joseph Allmark (the son of wrestler Dean Allmark), while continuing to lead the company in a purely office based capacity. Dixon died 27 May 2023, leaving Allmark as sole proprietor.

History

1970s

Brian Dixon, a referee and former head of the Jim Breaks Fan Club, established Wrestling Enterprises in Birkenhead during October 1970 initially as a vehicle for his girlfriend (and later wife) Mitzi Mueller, who was the British Ladies' Champion but had difficulty getting bookings from Joint Promotions.[6] One of the company's earliest claims to fame was rebranding the wrestler Martin Ruane, formerly known as Luke McMasters, as new character Giant Haystacks. Originally called "Haystacks Calhoun", he was patterned after the similar American wrestler of the same name, about whom Dixon had read in imported American wrestling magazines.[7] Haystacks would go on to achieve household fame in the UK after he moved to Joint Promotions in 1975 as the tag team partner - and later the archenemy - of Big Daddy.

During the late 1970s, Wrestling Enterprises held regular major shows at the Liverpool Stadium and organised a version of the World Middleweight Title after the previous version became extinct with the collapse of the Spanish wrestling scene c. 1975.[8][9] This title continued until champion Adrian Street emigrated to America in 1981.[9][10] Wrestling Enterprises also collaborated heavily with another independent promoter, former middleweight star Jackie Pallo. Neither promoter was able to gain a slice of ITV coverage however, as the 1981 contract renewal negotiations resulted in a five-year extension on Joint Promotions' exclusive monopoly of ITV wrestling.[11]

1980s

By the early 1980s there was increasing dissatisfaction among both fans and wrestlers with the direction of Joint Promotions (which was increasingly centred on Big Daddy), which resulted in a steady flow of top UK talent into All Star Wrestling (as it was by then renamed) and away from Joint and the TV spotlight. Title-holders such as World Heavyweight Champion Mighty John Quinn, rival claimant Wayne Bridges, British Heavyweight Champion Tony St Clair, World Heavy-Middleweight Champion Mark Rocco, British Heavy-Middleweight Champion Frank 'Chic' Cullen and World Lightweight Champion Johnny Saint all defected to All Star taking their titles with them, as did many non-titleholders.[11] By the mid-1980s All Star was running shows head-to-head with Joint Promotions and had its own TV show on satellite channel Screensport.[12]

When Joint's five-year extension on its monopoly of ITV wrestling expired at the end of 1986, All Star, along with the WWF, was also given a share of the televised wrestling shows for the two years 1987-88.[11] The beginning of this period coincided with the return to full-time action for legendary masked wrestler Kendo Nagasaki under the All Star banner. At the end of 1988, Greg Dyke cancelled wrestling on ITV after 33 years. Whereas Joint dwindled downwards as a touring vehicle for Big Daddy (and later Davey Boy Smith) before finally folding in 1995,[11] All Star had played its cards well with regard to its two years of TV exposure, using the time in particular to build up the returning Nagasaki as its lead heel and establishing such storylines as his tag team-cum-feud with Rollerball Rocco and his "hypnotism" of Robbie Brookside.[13]

1990s

The end of TV coverage left many of these storylines at a cliffhanger and consequently All Star underwent a box office boom as hardcore fans turned up to live shows to see what happened next, and kept coming for several years due to careful use of show-to-show storylines.[11] Headline matches frequently pitted Nagasaki in violent heel vs heel battles against the likes of Rocco, Dave 'Fit' Finlay, Skull Murphy and even Giant Haystacks or at smaller venues teaming with regular partner "Blondie" Bob Barrett to usually defeat blue-eye opposition.[14][15][16][17][18]

All Star's post-television boom wore off after 1993 when Nagasaki retired for a second time. However, the promotion kept afloat on live shows at certain established venues and particularly on the holiday camp circuit. Since the mid-1990s, the promotion has mainly been focussed on family entertainment. After the demise of Joint/RWS, All Star's chief rival on the live circuit was Scott Conway's TWA (The Wrestling Alliance) promotion, founded as the Southeastern Wrestling Alliance in 1989.[19] By the late 1990s, many smaller British promoters were increasingly abandoning their British identity in favour of "WWF Tribute" shows, with British performers crudely imitating World Wrestling Federation stars.[11]

2000s

Although All Star never descended into a full-fledged 'tribute show', by the turn of the millennium, many of these tribute acts such as the "UK Undertaker" and "Big Red Machine" were nonetheless headlining All Star shows.[11] Disaffected with this and other matters (such as the inclusion of former WWF World Champion Yokozuna on advertising posters over a year after he had died, the continued advertising of Davey Boy Smith months after his planned tour fell through and the use of a photo of the original WWF Kane to depict the tribute performer "Big Red Machine"), Conway cut his links with All Star and declared a promotional war.[20] He began to promote his TWA as an alternative, featuring more serious wrestling (in much the same way as All Star had previously targeted Joint fans disaffected with Big Daddy). All Star duly adapted to meet the challenge, recruiting a new generation of wrestlers such as Dean Allmark and Robbie Dynamite and signing up such stars as "American Dragon" Bryan Danielson. The promotional war came to an abrupt end in 2003 when Conway relocated to Thailand, closing down the TWA (which he briefly tried to transplant to his new country as the "Thai Wrestling Alliance").

During this period, All Star's touring schedule generally consisted of monthly residencies at the Fairfield Hall in Croydon, the Victoria Hall in Hanley and the Colston Hall in Bristol as well as one or two tour stops each year in various town centre venues and a summer season at various Butlins resorts. A major storyline during these years was a long running feud between former tag patners Allmark and Dynamite, mostly over the British Mid-Heavyweight Championship which the promotion revived in 2002, 21 years after the death of previous champion Mike Marino.

As the 2000s wore on, All Star reached new heights of activity not seen since the post-television boom of the early 1990s, reactivating many more old TV venues, and in the summer 2008 season revived the old tradition of wrestling shows at Blackpool Tower, with a Friday night residency there. All Star re-established old links with promoters in France, Germany, Japan and Calgary. All Star wrestlers were widely used to represent Britain by major American promoters, for example the Team UK in TNA's 2004 X Cup which featured four All Star Wrestling regulars James Mason, Dean Allmark, Robbie Dynamite and Frankie Sloan. Mason would also guest on WWE Smackdown in 2008, defeating MVP.

Old ASW logo.

2010s / 2020s

On April 24 2010, ASW joined the Union of European Wrestling Alliances and recognised the European Heavyweight Championship.[21] They hosted two title changes with Mikey Whiplash defeating Rampage Brown and James Mason defeating Whiplash.[22] ASW hosted several of Mason's title defences[23] before leaving the UEWA on 30 November 2013.[21]

In April 2014, ASW established a relationship with Japanese promotion Wrestle-1.[24]

Throughout the 2010s, ASW would continue to bring in younger talent from popular UK promotions (Insane Championship Wrestling, PROGRESS Wrestling, Revolution Pro Wrestling) as well as veterans and international talent, such as Zack Sabre Jr., Dave Finlay, Dave Mastiff, Jack Gallagher, Noam Dar, Andy Wild, Kris Travis, Marty Scurll, Sweet Saraya, El Ligero, BT Gunn, Shinya Ishikawa, Harlem Bravado, Mark Haskins, Xia Brookside, Kay Lee Ray, Gangrel and Jay White.[25][26][27][28][29]

The promotion runs a school in Birkenhead, originally with Allmark and Dynamite as chief trainers, replaced in 2023 with Joel Redman. Redman also runs an affiliated wrestling school in Salisbury which runs its own trainee shows, both of these operating under the banner "ASW South". Dixon's daughter Laetitia is a popular ring announcer for the promotion and was married to Allmark until January 2022. In July 2022 the company announced that their elder son, referee Joseph Allmark, would be taking over day-to-day operations on the road, while the elder Dixon moved to a back seat role from the company's Birkenhead office until his death in 2023, at which point Joseph Allmark took over full control of the company.

Championships

Current champions

Title Current holder Date won Days Location Previous Champion
British Heavyweight Championship Oliver Grey[30] October 14, 2022 457 Telford, England Niwa
British Mid-Heavyweight Championship Robbie Dynamite[31] October 2, 2009 5,217 Birkenhead, England Dean Allmark
British Light Heavyweight Championship Dean Allmark[32] August 19, 2014 3,435 Rhyl, Wales Seiki Yoshioka
British Open Tag Team Championship Mikey Whiplash and Robbie Dynamite[33] February 25, 2006 6,532 Staffordshire, England Kid Cool and Dean Allmark
(The UK Dream Team)
World Heavy-Middleweight Championship Mikey Whiplash[34] March 3, 2009 5,430 Croydon, England Thomas La Ruffa
UEWA European Heavyweight Championship Andy Roberts[35] July 20 2019[36] 1,639 Ayr, Scotland Lionheart

Former championships

Mountevans Committee-established titles

The Mountevans committee was an independent committee which met in 1947 to establish a set of rules and championships for the British professional wrestling scene. Four of the six current titles listed above were set up by the committee. All Star Wrestling hosted many other such championships in the past, some of which have since been moved to or revived by other promotions.

Title Last All Star Champion Date won Location Previous Champion
British Heavy-Middleweight Championship[37] Danny Collins September 4, 1990 Croydon, England Richie Brooks
British Women's Championship[38] Nicki Monroe February 1992 Bournemouth, England Klondyke Kate
British Welterweight Championship[39] Steve Prince October 9, 1993 Croydon, England Doc Dean
European Heavyweight Championship[40] John Praytor 1995 - -
European Middleweight Championship[41] Jason Cross December 1995 - Mal Sanders
European Welterweight Championship[42] Mal Sanders September 1994 - Kashmir Singh
British Empire/Commonwealth Heavyweight Championship[43] Count Bartelli 1981 Liverpool, England Hans Streiger
WWA World Heavyweight Championship[44] Wayne Bridges March 28, 1988 Cheltenham, England Kendo Nagasaki
World Mid-Heavyweight Championship[45] Johnny South May 27, 1999 Bristol, England Marty Jones
World Middleweight Championship[46] Danny Collins November 1, 1991 Bath, England Owen Hart
World Lightweight Championship[47] Johnny Saint June 13, 1993 Bristol, England Steve Grey

Other (non-Mountevans) titles formerly in All Star

The below list of various championships previously featured on All Star shows but not recognised under the UK's Mountevans Committee rules include company-only championships as well as titles from American promotions defended by visiting champions. As with the previous list, some of these remained active outside of All Star.

Defended on All Star shows by then-champions Doug Williams and Nick Aldis while on a UK homecoming tour in October 2009. Title still active, mostly in its promotion of origin (now Impact Wrestling).[48]
Brought to All Star briefly by Lord Steven Regal while on a World Tour in 1996, returned to home promotion subsequently. Abandoned by WCW in 2000.[49]
  • Pan Pacific World Heavyweight title
Claimed on All Star shows by Joe E Legend c. 2005-2007.
  • All Star Peoples Championship
Title originally created by All Star in 2003.[50][51]

References

  1. 1 2 Fighting Spirit Magazine issue 109, 2014, page 60: Greetings Grapple Fans: Brian Dixon
  2. "East Coast Wrestling Association". Cagematch. Retrieved July 8, 2023.
  3. "Itvwrestling.co.uk - 1988". Archived from the original on 2014-03-26. Retrieved 2014-03-26.
  4. "Itvwrestling.co.uk - 1988". Archived from the original on 2011-04-29. Retrieved 2010-02-26.
  5. "World of Sport on the Wrestling Channel". Archived from the original on 2011-07-13. Retrieved 2010-02-26.
  6. The Wrestling, Simon Garfield, Faber & Faber 1996 edition, page 105
  7. Garfield op. cit. page 138
  8. "In the 70's wrestling disappeared in all the Spanish cities, but it remained for 4 or 5 years more in Madrid and Barcelona." History of Pro Wrestling In Spain Written by Valentin Maldonado Translated by Jose Luis Fernandez, Wrestling Titles, accessed OCtober 3, 2023
  9. 1 2 World Middleweight Title, Pro Wrestling Title Histories, accessed October 3, 2023
  10. ""The Exotic" Adrian Street dies at 82 years old". Bodyslam.net. August 2023. Retrieved 1 August 2023.
  11. 1 2 3 4 5 6 7 "House of Deception - History of British Wrestling". Archived from the original on 2010-03-27. Retrieved 2010-02-26.
  12. "Itvwrestling.co.uk". www.johnlisterwriting.com. Archived from the original on 2011-07-13.
  13. "Archived copy". Archived from the original on 2010-03-02. Retrieved 2010-02-27.{{cite web}}: CS1 maint: archived copy as title (link)
  14. "Archived copy". Archived from the original on 2009-07-10. Retrieved 2010-02-27.{{cite web}}: CS1 maint: archived copy as title (link)
  15. "1989 Results". Archived from the original on 2010-04-05. Retrieved 2010-02-27.
  16. "1990 Bills & Results". Archived from the original on 2010-04-05. Retrieved 2010-02-27.
  17. "1991 Bills & Results". Archived from the original on 2010-04-05. Retrieved 2010-02-27.
  18. "1992/93 Bills & Results". Archived from the original on 2010-04-05. Retrieved 2010-02-27.
  19. Article on All Star Wrestling, Sleazenation Volume 2 Issue 7 (July/August 1998 edition)
  20. "Wrestle Zone UK". www.wrestle-zone.co.uk. Archived from the original on 11 December 2003. Retrieved 12 January 2022.
  21. 1 2 European Heavyweight Championship CageMatch
  22. Heavyweight Championship » Title Reigns CageMatch
  23. European Heavyweight Championship » Title Reigns CageMatch
  24. Meltzer, Dave (April 28, 2014). "Apr 28 2014 Wrestling Observer Newsletter: Ultimate Warrior documentary review, ROH moves to live PPV, UFC on FOX review with new heavyweight contender, tons more". Wrestling Observer Newsletter. Campbell, California: 28. ISSN 1083-9593.
  25. All Star Wrestling (ASW) » All-Time Roster CageMatch
  26. All Star Wrestling (ASW) » All-Time Roster CageMatch
  27. All Star Wrestling (ASW) » All-Time Roster CageMatch
  28. All Star Wrestling (ASW) » All-Time Roster CageMatch
  29. All Star Wrestling (ASW) » All-Time Roster CageMatch
  30. "British Heavyweight Title". Wrestling-Titles.com. Archived from the original on 2013-10-29.
  31. "British Mid-Heavyweight Title". Wrestling-Titles.com. Archived from the original on 2013-09-03.
  32. イングランドでの吉岡世起選手、初防衛戦結果のお知らせ. Wrestle-1 (in Japanese). 2014-08-20. Archived from the original on 2014-08-21. Retrieved 2014-08-20.
  33. "British Open Tag Team Championships". Wrestling-Titles.com. Archived from the original on 2017-06-22.
  34. "World Heavy-Middleweight Title". Wrestling-Titles.com. Archived from the original on 2010-01-04.
  35. "Wrestling: Crowd enthralled as Fife Pro Wrestling Asylum boss Andrew Inch defends heayweight crown for 19th time | Fife Today".
  36. Morrison, Adam (22 July 2019). "#AndNEW: Two New Champions Crowned At Pro Wrestling Elite Show".
  37. "British Heavy Middleweight Title". Wrestling-Titles.com. Archived from the original on 2011-10-18.
  38. "British Women's Title". Wrestling-Titles.com. Archived from the original on 2010-01-22.
  39. "British Welterweight title". Wrestling-Titles.com. Archived from the original on 2016-10-30.
  40. "European Heavyweight Title". Wrestling-Titles.com. Archived from the original on 2013-06-01.
  41. "European Middleweight Title". Wrestling-Titles.com. Archived from the original on 2010-01-22.
  42. "European Welterweight Title". Wrestling-Titles.com. Archived from the original on 2010-01-22.
  43. "British Empire/Commonwealth Heavyweight Title". Wrestling-Titles.com. Archived from the original on 2013-10-29.
  44. "World Heavyweight Title". Wrestling-Titles.com. Archived from the original on 2010-11-30.
  45. "World Mid Heavyweight Title". Wrestling-Titles.com. Archived from the original on 2017-12-04.
  46. worldm. "World Middleweight Title". Wrestling-Titles.com. Archived from the original on 2011-07-20.
  47. "World Lightweight Title". Wrestling-Titles.com. Archived from the original on 2010-01-22.
  48. "Oops, there was an error! | British Wrestling Archive". Archived from the original on 2011-07-15. Retrieved 2010-07-30.
  49. Walking A Golden Mile, William Regal with Neil Chandler, WWE Books 2005
  50. https://www.wrestling-titles.com/europe/uk/asw/asw-ppl.html
  51. https://www.cagematch.net/?id=5&nr=1403
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