 | |
| Founded | 4 August 2017[1] |
|---|---|
| Founders | |
| Type | Fundraising |
| Legal status | Active |
| Focus | "We’re uniting the world of professional footballers behind a shared commitment to give back to society."[3] |
| Website | www |
Common Goal is a pledge-based charitable movement by streetfootballworld for the football industry, which was launched with the public support of Spanish footballer Juan Mata.[4]
The movement encourages professional football players and coaches to pledge at least one percent of their salaries to a collective fund that supports football charities around the world.[5] According to founder Jürgen Griesbeck, the movement was created to build a sustainable and lasting connection between the football industry and social change.[6]
The movement was launched on 4 August 2017, with Mata announcing his intention to make the pledge via an article in The Player's Tribune. He then urged his fellow footballers to join him, claiming that Common Goal is the most effective and sustainable way that football can deliver long-term social impact on a global scale.[7]
History
On 29 November 2017, UEFA president Aleksander Čeferin became the first football leader to join Common Goal. Čeferin stated he believed that football has the power to change the world and he was inspired by Juan Mata to join this movement. He also called on his fellow football players, coaches, clubs and leagues to show if they care about social responsibility.[8]
On 18 January 2018, Asian Football Confederation executive committee member Moya Dodd joined Common Goal to take on a role as the management committee of the movement, working to allocate money to various football programs across the globe.
On 21 May 2018, FC Nordsjælland became the first football club to join Common Goal. The club's CEO, Søren Kristensen, said that the club would like to make a difference to others through football, whether it be regarding gender equality or developing young people and football players.[9] Additionally, the entire ten-member management, club chairman and backroom staff pledged one percent of their salary, and all player and administrative staff contracts include the same pledge with the option to opt-out.
On 30 August 2018, Banco Santander became the first sponsor of the UEFA Champions League to support Common Goal and to work together over the following three years to use football to support financial inclusion.[10][11]
On 5 October 2018, it was announced that, as part of a partnership with EA Sports, FIFA 19 would feature Common Goal as part of "The Journey", a game mode in which players take control of fictional character Alex Hunter, affording players the chance for Hunter to join the movement during the character's rise through the professional game.[12] EA Sports also donated $200,000 in support of the movement and its capacity to drive progress towards achieving the UN Global Goals with the aid of football.[13]
On 17 January 2019, the Manchester United Supporters' Trust (MUST) became the first supporters' trust in the world to make the pledge to Common Goal, announcing that MUST members will donate 1% of their membership fees to the charity and helping to promote Common Goal to the wider global Manchester United supporter base, and through other fan organisations.[14]
In May 2019, Australian women's players Aivi Luik and Alex Chidiac became the 99th and 100th players to join Common Goal, equaling the ratio of men and women.[15]
On 23 September 2019, Jürgen Klopp became the first Premier League coach to join Common Goal. He made the announcement during his speech as he collected the Men's Coach of the Year prize at the Best FIFA Football Awards in Milan, Italy.[16][17]
Notable Players and Managers
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Note
- ↑ Includes a football administrator,[8][18] director of football/sporting director,[19][20] club director,[21] football agent,[22] journalist,[23] esports professional[24] and YouTuber.[25]
Businesses
| Name | Nationality | Joined On | Source |
|---|---|---|---|
| World Football Summit |  Spain |
15 September 2017 | [26] |
| The Fussball Project |  United States |
27 October 2017 | |
| Donosti Cup | Spain |
29 November 2017 | |
| 11 Players | .svg.png.webp){kind=small} Canada |
10 December 2017 | |
| Kampoos | Spain |
18 December 2017 | |
| FC Nordsjælland |  Denmark |
21 May 2018 | |
| MUSC Hongkong |  Hong Kong |
11 July 2018 | |
| EFF Rosalía | Spain |
31 October 2018 | |
| WARUBI Sports | United States |
27 December 2018 | |
| Manchester United Supporters' Trust |  United Kingdom |
17 January 2019 | |
| Pinatar Arena | Spain |
20 March 2019 | |
| A.D. Calasanz Pozuelo | Spain |
5 November 2019 | |
| Aficiones Unidas | Spain |
— | |
| Butcher Kennedy | Spain |
— | |
| Colonial Soccer Club | United States |
— | |
| Goal Click | United Kingdom |
— | |
| The Goal Hanger | United Kingdom |
— | |
| Mixed Bag United |  Ireland |
— | |
| New Entertainment Order | .svg.png.webp){kind=small} Australia |
— | |
| Prosper Era | United Kingdom |
— | |
| Red Box Productions | United Kingdom |
— | |
| SAM Sports |  Germany |
— | |
| Spielerrat | Germany |
— | |
| University Soccer | United States |
— | |
| Oakland Roots SC | United States |
— |
External links
References
- ↑ "A Common Goal". The Players' Tribune. 4 August 2017. Retrieved 29 November 2017.
- 1 2 "100 DAYS OF COMMON GOAL". streetfootballworld.org. 21 November 2017. Retrieved 26 November 2017.
- ↑ "Man Utd star Juan Mata to donate one per cent of salary to Common Goal charity". Express. 4 August 2017. Retrieved 26 November 2017.
- ↑ "WHAT IS COMMON GOAL? JUAN MATA'S NEW CHARITABLE INITIATIVE EXPLAINED". Goal. 25 October 2017. Retrieved 27 October 2017.
- ↑ "OUR COMMON GOAL". streetfootballworld.org. 4 August 2017. Retrieved 27 October 2017.
- ↑ "Juan Mata's Common Goal and the ambitious plans to change football". Sky Sports. Retrieved 8 December 2017.
- ↑ "A Common Goal | By Juan Mata". The Players' Tribune. Retrieved 8 December 2017.
- 1 2 "UEFA president Aleksander Ceferin joins Juan Mata's Common Goal charity project". Independent. 29 November 2017. Retrieved 30 November 2017.
- ↑ "FC Nordsjaelland become first club to join Common Goal movement, donating 1% of all salaries to good causes". Independent. 21 May 2018. Retrieved 23 May 2018.
- ↑ "Santander signs Ronaldo as global ambassador for their UEFA Champions League sponsorship". Banco Santander (via SlideShare). 30 August 2018. Retrieved 13 September 2018.
- ↑ "Common Goal is partnering with @bancosantander over the next three years in conjunction with them becoming a sponsor of the @UEFA #ChampionsLeague. Let's get to work". Common Goal official Twitter. 30 August 2018. Retrieved 13 September 2018.
- ↑ "FIFA 19's Alex Hunter joins Common Goal as part of partnership with EA Sports". Goal. 5 October 2018. Retrieved 7 November 2018.
- ↑ "Alex Hunter, star of EA's FIFA19, joins Common Goal". Medium. 5 October 2018. Retrieved 7 November 2018.
- ↑ "M.U.S.T leads the way as the first supporters trust to make the pledge to Common Goal". M.U.S.T. 17 January 2019. Retrieved 26 May 2019.
- ↑ "Mata's 'Common Goal' movement reaches 100 signatories". Reuters. Retrieved 30 May 2019.
- ↑ "Common Goal: Liverpool boss Jurgen Klopp makes 1% salary pledge". BBC Sport. 24 September 2019. Retrieved 27 September 2019.
- ↑ "Jürgen Klopp join Common Goal". Medium. 24 September 2019. Retrieved 27 September 2019.
- ↑ "DIY". The Players' Tribune. 16 January 2018. Retrieved 26 January 2017.
- ↑ Common Goal (6 May 2019). "Today we are pleased to announce that Gorka Etxeberria, Director of Football for Spanish side Unionistas de Salamanca CF, has decided to take the Common Goal pledge!". Retrieved 25 May 2019.
- ↑ Common Goal (15 November 2019). ""I have felt so privileged throughout my whole football career and now it's time to give something back." Welcome to our newest supporter, @FCBfrauen Sporting Director @jayjayrech33 👊". Retrieved 19 November 2019.
- ↑ Common Goal (19 November 2019). ""Football connects us all. I hope my decision will inspire others to join and lead more people from the CEE region to support development through football." 🙌 We're delighted to welcome our latest supporter, @FK_Sarajevo CEO Sabrina Buljubašić". Retrieved 30 November 2019.
- ↑ Common Goal (12 December 2019). "A new generation of football agent? – Common Goal". Retrieved 16 December 2019.
- ↑ Football4Good Magazine (20 December 2019). "Why I Joined Common Goal". Retrieved 22 December 2019.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ↑ Common Goal (28 September 2018). "Please give a very warm welcome to @MegaBit98 from @werderesports, the first esports professional to join #CommonGoal. Welcome to the team, Michael!". Retrieved 26 May 2019.
- ↑ Common Goal (1 February 2019). "Bienvenue to @viinsky360 as he becomes the first YouTuber to take the pledge! Vinksy wants to use his social channels to grow the movement and improve the world through the power of football. Listen to what he had to say about joining the cause. #PeaceandGame". Retrieved 25 May 2019.
- 1 2 Common Goal. "Common Goal Members". Retrieved 25 May 2019.
- ↑ "Ryan Porteous: Hibs defender makes salary pledge for gender equality". BBC Sport. BBC. 21 October 2020. Retrieved 21 October 2020.
- ↑ Wrack, Suzanne (4 November 2021). "'Time for action is now' – Miedema and Evans join Common Goal movement". The Guardian. Retrieved 7 November 2021.