David D. Doniger & Company
FormerlyMcGregor-Doniger
IndustrySportswear
Founded1921 (1921)
FounderDavid D. Doniger
Defunct1977 (1977)
FateAcquired by Rapid-American
Headquarters
New York City
,
United States
Number of locations
7000 (1956)
Area served
United States

David D. Doniger & Company was a manufacturer of branded sportswear in the United States founded in 1921. It was the largest such US company in the mid-twentieth century, with sales of $50,000,000 in 7,000 outlets in 1956. Its home office was located at 666 Fifth Avenue (Manhattan).[1]

Formerly a prominent exporter, tariff barriers and dollar shortages reduced its overseas markets.[2]

McGregor sportswear

David D. Doniger imported his first line of clothes from Scotland and selected the McGregor label to go with it.[3] In 1956 it licensed companies in eight foreign countries to produce sportswear using its McGregor label.[2]

The firm changed its name to McGregor-Doniger.[4] William and Harry E. Doniger (March 13, 1904 – January 3, 1961), the sons of David D. Doniger, succeeded their father as heads of McGregor-Doniger. Harry E. Doniger was credited with making colorful men's sportswear popular. In 1955 he was chosen Man of the Year for the Men's Wear industry.[1]

McGregor-Doniger was purchased by Rapid-American in 1977.[5]

References

  1. 1 2 Harry E. Doniger Is Dead At 56; A Manufacturer of Men's Wear, New York Times, January 4, 1961,pg. 33.
  2. 1 2 "Doniger Company Expands Abroad", The New York Times, February 18, 1956, pg. 23.
  3. ↑ William N. Doniger Dead At 64; Headed McGregor Sportswear, New York Times, June 6, 1972, pg. 44.
  4. ↑ Stanley Gilette, 81, Clothing Industry Executive, New York Times, February 13, 1999, pg. B20.
  5. ↑ "McGregor-Doniger Inc". Harvard Business School Baker Library. Lehman Brothers Collection. Retrieved April 5, 2018.


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