The Drugs I Need is a satirical animated short made by The Animation Farm and the Austin Lounge Lizards and produced by the Consumers Union.[1]

Plot

The animation parodies a regular pharmaceutical television commercial, detailing the benefits the fictional drug Progenitorivox manufactured by fictional company SquabbMerlCo whose use is not described in detail.[2] Instead, a large number of side effects are sung[3] to an upbeat musical jingle, which emphasizes that the consumer should buy Progenitorivox— even if the generic drug is half the cost— if only to be like a family on TV. The animation ends with a seemingly random disclaimer, also a parody of pharmaceutical or "drug" advertisements.

Reception

The video won the Public Affairs Council's Grassroots Innovation Award in 2006.[4]

References

  1. ↑ Schwartz, John (March 8, 2005). "May Cause Laughter". The New York Times. ISSN 0362-4331. Archived from the original on February 26, 2021. Retrieved June 11, 2013.
  2. ↑ Barrett, Allison (September 1, 2005). "Drug companies face the music". Student BMJ. The BMJ. 331 (Suppl S3): 0509350a. doi:10.1136/sbmj.0509350a. ISSN 1756-1833. S2CID 204083327.
  3. ↑ Ives, Nat (March 13, 2005). "Catching the Online Cartoon Virus". The New York Times. ISSN 0362-4331. Archived from the original on January 26, 2021.
  4. ↑ Rikki, Amos (February 14, 2006). "Health-linked trio win the 2006 Grassroots Innovation Awards for Political Advocacy Campaigns". Public Affairs Council. Archived from the original on February 14, 2006. Retrieved 11 June 2013.
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