Eunice Olumide
MBE
Born
Edinburgh, Scotland
NationalityBritish-Nigerian
Occupation(s)Model, fashion designer, actress, presenter
Years active2010–present
Modeling information
Height5 ft 9 in (175 cm)
Hair colorBlack
Eye colorBrown
AgencyModelteam, Ford, AMQ, Select, Doveteam, VIVA, IMM, Mega
Websitewww.euniceolumide.com

Eunice Olumide MBE is a Scottish fashion model and actress.[1]

Early life

Born in Edinburgh, Scotland, Olumide has dual British and Nigerian nationality.[2][3][4][5] The name "Olumide" means "God has come" or "My Hero has come" in the Yoruba language.[6]

After her parents separated, Olumide lived in Wester Hailes, on the outskirts of Edinburgh.[7]

At Glasgow Caledonian University she graduated in Communication and Mass Media with a first-class Bachelor of Arts.[8] Aged 21, she took a postgraduate degree in Film Studies at Queen Mary University of London and an MA in Metaphysics, after getting a scholarship to study at the University of Pennsylvania.

Modelling career

At 15, Olumide was spotted shopping in Sauchiehall Street, Glasgow,[3] and later scouted by Select models while visiting family in London.[9] At the time she knew nothing about the fashion industry. She took a break from modelling to go to university.[10] Over the years she has been signed with Premier, KOKO, Nemesis, Mega, La Agenica, VIVA, AMQ, Ford and IMM Düsseldorf.[9]

She has done fashion weeks and shoots in Japan, Paris, Milan, Barcelona, Poland, Germany, UAE, USA, Africa and the UK.[8]

Olumide appeared in Dazed & Confused, Dry, London Fashion Week Daily, Dansk, Tank, I.D., Grazia, Luire Magazine Japan, Harpers Bazaar, Hunger, Oyster, Papercut, New York, Bahrain Confidential, WAD Magazine,[9] Retro, InStyle, Fabulous, Italian Vogue and British Vogue.[11] She has worked with Zandra Rhodes, Myleen Klass, Gio Pomodoro, Caryn Franklin, NKWO, JJ Noki, and designers including Swarovski, Christopher Kane, Jil Sander, Adidas, Evisu, Kswiss, Henry Holland, Jacob Kimmie, Prada, Georgina Harding, Gucci, Jean Paul Gaultier, Tom Ford, Alexander Wang and Jacob Birge.[12] Olumide has modelled for Top Shop, Mulberry, Tommy Hilfiger, Ugg, Lee Jeans, Toms, The Body Shop, Alexander Wang, Vivienne Westwood, Bunmi Koko, New Look and Harris Tweed.[13][14] She is also as an ambassador for Fashion Targets, Adopt an Intern, FAD and worked with Climate Revolution.[15] In 2018, Olumide's book How To Get Into Fashion, focusing on exploitation in the industry and the impact of Fast fashion[16] was published followed by a promotional appearance at the Edinburgh International Book Festival, interviewed by Elizabeth Payton at The New York Times.[17] As an equal rights campaigner she deliver a speech at the Houses of Commons and contributed to Equity's policy and etiquette to protect models in the work place.[18][19]

Fashion design

Her debut spring summer collection was inspired by her Afro-Scottish background and ancestry, a balance of European and British style tailoring and traditionally African fabric and patterns.[3][20] In 2016, she collaborated with Puma, Top Shop and Evisu on selected pieces, and produced her own accessories collection in 2017, consisting of spring summer and autumn winter sunglasses for men and women.[21] In 2018, some of this was included in a temporary exhibition at National Museum of Scotland.[22]

In 2019, Olumide produced an On-Schedule show for the British Fashion Council at London Fashion Week. NGRGFW included question and answer sessions featuring Dennis Calpone, Afuah Hirsch, Emma Dabiri and Nish Kumar as well as a fashion show, commissioned by Lambeth Council at Lambeth Town Hall.[23] Olumide used the event to draw attention to the plight of the Windrush Generation illegally deported from the United Kingdom in 2018, after a mistake by the then Prime Minister Theresa May and Amber Rudd.[24]

Music career

Olumide is also a DJ touring with Grace Jones, Damian Marley and Nas. Venues include The Apollo, Lovebox Festival, The Great Escapes Festival, The Groucho Club, Soho House, Glastonbury and Websterhall NYC with Matt Sorum.

Olumide also played with acts including Skepta, Wiley, Roots Manuva, The Game, Common, Busta Rymes, Wu-Tang, OT Genesis and Jay Z. Between April and June, she toured the United States with The Roots and Mos Def in Orlando, Miami, New York, Philadelphia and Atlanta, and at the Bonnaroo Music Festival, a four-day event in Tennessee in June. She also supported Police Academy's Michael Winslow in the U.S. and UK.[25]

In 2018, Olumide was involved in a charity Christmas song called "Rock With Rudolph", written and produced by Grahame and Jack Corbyn. Recorded by 26 personalities in aid of Great Ormond Street Hospital and released digitally on Saga Entertainment on 30 November 2018 under the artist name The Celebs. The song reached number two on the iTunes pop chart.[26][27][28]

In 2020, amid the COVID-19 pandemic in the United Kingdom, Olumide returned to join The Celebs which now included Frank Bruno and X Factor winner Sam Bailey to raise money for both Alzheimer's Society and Action for Children. They recorded a new rendition of "Merry Christmas Everyone" by Shakin' Stevens and it was released digitally on 11 December 2020, on independent record label Saga Entertainment. The music video debuted exclusively on Good Morning Britain the day before release. The song peaked at number two on the iTunes pop chart.[29][30]

In 2021, Olumide re-joined The Celebs to record a cover of The Beatles classic "Let It Be", in support of the Mind charity, released on 3rd December 2021. Olumide was part of a choir of celebrities including Georgia Hirst, Anne Hegerty and Ivan Kaye, who were backing EastEnders actress Shona McGarty.[31][32][33]

Acting career

Olumide was the second Assistant Director and played a role in BAFTA award winning project called Trouble Sleeping. In 2017 she played Rosie in After Louise Olumide appeared in the short film, One Sweet Oblivios Antidote', with Lenny Henry'.[25] Since then she has appeared in Star Wars Rogue One, The Last Jedi and Absolutely Fabulous.[25][34] In 2019, she landed a role in Noughts and Crosses alongside rapper Stormzy, produced by Shawn Corey Carter also known as Jay Z at Roc Nation USA.

Olumide produced and directed a show Metamorph through Open Art Surgery at the Traverse Theatre and founded the brief existence of The Official Youth on the Fringe at the Edinburgh Festival Fringe, and starred in The Chicken Trial at the Pleasance courtyard.[35][36] In 2017, she produced and directed A Work in Progress live at The Stand Comedy club. Stephen K Amos, Katheryn Ryan, Trevor Noah and Dane Baptiste also appeared.[37]

Television and broadcasting career

Olumide has worked on BBC, Channel 5, ITV and Sky television. She has presented from the 2012 BAFTA Awards [38][39] and at Cannes Film Festival. Olumide appears regularly on BBC Radio and in 2020 on BBC Radio 4 Pick of The Week, and is a panellist on prime time talk shows as well as John Bishop's Britain and BBC Learning Zone.[40] She produced an exclusive interview for Vice on Reincarnated starring Snoop Dogg (also known as Snoop Lion).[41] Olumide has interviewed comedians Doc Brown and Stephen K Amos.

In 2018, she appeared on BBC Loop, the Victoria Derbyshire Show, Secrets of The Royal Wardrobe Question Time, Lorraine, Good Morning Britain and BBC One's "Scotland's Treasures". In 2019, she interviewed Adrian Lester and Josie Rourke at the premier of the film Mary Queen of Scots for MOBO [42] She also participated as a panelist at the premier of The Hate You Give with George The Poet

She presented her own episode of BBC Radio Scotland's late night music show Music Match.[43] In 2019, she presented The Sista Collective on BBC Radio 5 Live interviewing Director Amma Asante and Singer Jamelia[44]

Other activities

Olumide produced a variety of youth groups across the UK in Brixton London and at Hillhead High School, Granton and Muirhouse's G-Code in Edinburgh.[45]

She is an ambassador for Zero Waste Scotland,[46] for issues of conservation and sustainability, as well as for Fashion Targets,[47][48] joining the ranks of Kate Moss, Edith Bowman, Twiggy, Alan Carr & Sharon and Kelly Osborne. She regularly fund raises for charities including Children's Hospice Association Scotland,[2] The Well Foundation, Love Music Hate Racism and is a global ambassador for Graduate Fashion Week.[9] Olumide is a patron for Best Beginnings,[49] and Adopt an Intern,[50] helping to get women who have had a career break back into work.

In 2015, Olumide founded her own art gallery representing artists including Richard Wilson, Tim Nobel, and Nick Walker.[51] In 2019, she became the first Scottish model to produce an on-schedule London Fashion Week show Next Generation Regeneration to raise awareness on the Windrush scandal. She also delivered a key note speech at the Houses of Parliament which chimed with an investigation on the impact of the textile industry on the environment. She participated in an initiative with union Equity to develop a framework and strategy to support fashion models in the UK.[52] She also set up Enigmatic Production and Promotion, through the Prince's Business Youth Trust,.[9]

Awards and nominations

Olumide was nominated for the Model of the Year in the Scottish Fashion Awards, sponsored by Vogue in 2011, 2013, 2015. She won Model of the Year in 2018 at the BBE Awards.[53] In 2017, she was featured alongside supermodels Stella Tennant, Winnie Harlow and Brenda Finn.[11] She appeared on the Front Cover of The Evening Standard with supermodel Adwoa Aboah.

In November 2017, Olumide was awarded Member of the Order of the British Empire (MBE) in the 2017 Birthday Honours for services to broadcasting, the arts, and charity. The investitute ceremony was held at Buckingham Palace, with Prince Charles handing the award to Olumide as well as to other award recipients at that event.[54][55]

In 2018, she was named as a Design Champion by V&A Dundee highlighting established names in design related industries in Scotland.[56][57][58][59]

See also

References

  1. ↑ "Eunice Olumide MBE – Fashion, passion and philanthropy - V&A Dundee". Vandadundee.org. Retrieved 3 July 2020.
  2. 1 2 Brocklehurst, Steven (16 November 2017). "'I wrestled with MBE but accepted for my mum'". Bbc.co.uk. Retrieved 3 July 2020.
  3. 1 2 3 Greenaway, Heather (8 April 2012). "Catwalk queen on why fashion needs a lot more colour". Daily Record. Retrieved 1 June 2013.
  4. ↑ "Eunice Olumide: Independence Would Be The Most Exciting Thing To Happen In Our Lifetime". Edinburgh: National Collective. 19 January 2014. Retrieved 18 February 2016.
  5. ↑ Walker, Richard (8 February 2016). "The supermodel and the search for Scotland's forgotten black king". The National. Retrieved 18 February 2016.
  6. ↑ "Yoruba names". Behind the Name. Retrieved 24 April 2014.
  7. ↑ "'I lost everything because I talked about racism'". BBC News. 17 December 2023. Retrieved 29 December 2023.
  8. 1 2 "Eunice Olumide - Glasgow Caledonian University - Scotland, UK". Gcu.ac.uk. Archived from the original on 9 February 2019. Retrieved 3 July 2020.
  9. 1 2 3 4 5 Olowu, Yemi (14 September 2011). "Model Watch! All eyes on her – Eunice Olumide speaks on conquering Scotland". YNaija. Retrieved 1 June 2013.
  10. ↑ Young, Caroline (28 March 2013). "Meet the Model: Eunice Olumide". Herald Scotland. Retrieved 1 June 2013.
  11. 1 2 Todd, Lucy (18 September 2018). "LFW 'still behind' New York for diversity". Bbc.co.uk. Retrieved 3 July 2020.
  12. ↑ Hind, Sally (15 November 2018). "Supermodel Scot Eunice Olumide donates MBE to museum to inspire youngsters". Dailyrecord.co.uk. Retrieved 3 July 2020.
  13. ↑ Scottish Supermodels. "Eunice Olumide Tommy Hilfiger x ICON". YouTube. Retrieved 3 July 2020.
  14. ↑ "Equity - Eunice Olumide: Facing Facts". Equity.org.uk. Retrieved 3 July 2020.
  15. ↑ "Equity - Eunice Olumide: Facing Facts". Equity.org.uk. Retrieved 3 July 2020.
  16. ↑ "How to Get into Fashion by Eunice Olumide | Waterstones". Waterstones.com. Retrieved 3 July 2020.
  17. ↑ "Edinburgh International Book Festival 2019 Looks For New Stories | Edinburgh Guide". Edinburghguide.com. Retrieved 3 July 2020.
  18. ↑ "MPs to investigate 'fast fashion' impact". Bbc.co.uk. 22 June 2018. Retrieved 3 July 2020.
  19. ↑ "BBC Scotland - BBC Scotland - What's the real cost of fast fashion — and do we even care?". BBC. Retrieved 3 July 2020.
  20. ↑ "Interview: model and fashion designer Eunice Olumide". The Daily Buzz. 29 February 2012. Archived from the original on 3 December 2013. Retrieved 1 June 2013.
  21. ↑ Olumide, Eunice (18 November 2015). "Eunice Olumide limited Edition Bespoke Sunglasses AW17 Out Soon".
  22. ↑ "Collecting the Present: a life on display | National Museums Scotland Blog". Blog.nms.ac.uk. 24 October 2018. Retrieved 3 July 2020.
  23. ↑ Harper, Leah (15 September 2019). "Windrush campaigners bring a political edge to fashion week". Theguardian.com. Retrieved 3 July 2020.
  24. ↑ "- 10 Magazine – Couture, High-end, Boutique Fashion News". 10 Magazine. 20 September 2019. Retrieved 3 July 2020.
  25. 1 2 3 "Eunice Olumide - IMDbPro". Pro.imdb.com. Retrieved 3 July 2020.
  26. ↑ "TV stars sing for Great Ormond Street Christmas charity single". ITV News. 30 November 2018. Retrieved 3 July 2020.
  27. ↑ "Gail Porter discusses recording a celebrity charity single for Great Ormond Street Hospital". Femalefirst.co.uk. Retrieved 3 July 2020.
  28. ↑ "The Celebs - Rock With Rudolph". YouTube. TheCelebsVEVO. Retrieved 30 November 2018.
  29. ↑ "Good Morning Britain stars show off their vocals in charity Christmas single". Daily Mirror. 10 November 2020.
  30. ↑ "The Celebs - Merry Christmas Everyone". YouTube. TheCelebsVEVO. Retrieved 11 December 2018.
  31. ↑ "Saga Entertainment and The Celebs have reunited, fronted by 'Shona Mcgarty' who sings a heart warming rendition of the Beatles classic 'Let It Be'". discovermediadigital.com. 9 December 2021. Retrieved 10 October 2022.
  32. ↑ "Supporting mental health charity MIND, 'The Celebs' release a beautiful Beatles cover 'Let it Be'". thissoundnation.co.uk. 9 December 2021. Retrieved 10 October 2022.
  33. ↑ McGarty, Shona (performer); The Celebs (performers). Shona McGarty - Let It Be (Official Video) ft. The Celebs (YouTube). London: ShonaMcGartyVEVO. Retrieved 10 October 2022.
  34. ↑ "Rogue One: Eunice Olumide to be immortalised as Star Wars toy". Scotsman.com. 4 February 2016. Retrieved 3 July 2020.
  35. ↑ Awde, Nick (16 August 2016). "The Chicken Trial review at Pleasance Courtyard, Edinburgh – 'zips along but lacks depth'". The Stage. Retrieved 21 August 2017.
  36. ↑ Blain, Liam (16 August 2016). "The Chicken Trial at Pleasance Courtyard". The British Theatre Guide. Retrieved 21 August 2017.
  37. ↑ "Curtis Brown". Curtisbrown.co.uk. Retrieved 3 July 2020.
  38. ↑ "Eunice Olumide Broadcasting Live at the BAFTA Awards". Vox Africa. 20 December 2012. Retrieved 1 June 2013.
  39. ↑ "Eunice Olumide Broadcasting Exclusively at Screen Nation Awards SKY TV". Vox Africa. 12 March 2013. Retrieved 1 June 2013.
  40. ↑ "Scots language rap". BBC Learning Zone. BBC. Retrieved 1 January 2014.
  41. ↑ "Eunice Olumide Andy Capper Interview 'Reincarnated'". Scottish Supermodels. 29 March 2013. Retrieved 1 December 2013.
  42. ↑ admin (28 January 2019). "Eunice Olumide, Josie Rourke, Adrian Lester Interview Premier Mary Queen of Scots".
  43. ↑ "BBC Radio Scotland - The Music Match, 20/11/2015". BBC. Retrieved 3 July 2020.
  44. ↑ "BBC Radio 5 live - The Sista Collective - Downloads". BBC. Retrieved 3 July 2020.
  45. ↑ Fraser, Graham (2 February 2013). "You can come from Wester Hailes and be able to sit with the stars". The List. Archived from the original on 6 July 2013. Retrieved 1 June 2013.
  46. ↑ "Scottish supermodel and environmental campaigner Eunice Olumide urges people in Scotland to pass it on this March – and help the planet". Zero Waste Scotland. 4 February 2016.
  47. ↑ "Stars come out to celebrate Fashion Targets Breast Cancer". Breast Cancer Now. 11 April 2014. Retrieved 3 July 2020.
  48. ↑ "Archived copy" (PDF). fashiontargetsbreastcancer.org.uk. Archived from the original (PDF) on 9 February 2019. Retrieved 13 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  49. ↑ "Patrons and ambassadors". Best Beginnings. 5 June 2018. Retrieved 3 July 2020.
  50. ↑ "EUNICE OLUMIDE, Patron". Aai-talent.co.uk. Retrieved 3 July 2020.
  51. ↑ "5 Questions for Olumide Gallery". News.artnet.com. 25 May 2016. Retrieved 3 July 2020.
  52. ↑ "Eunice Olumide - National Museums Scotland Blog". Blog.nms.ac.uk. 24 October 2018. Retrieved 3 July 2020.
  53. ↑ BBE [@BlackBritishEnt] (11 January 2018). "BBE AWARDS 2017 Best Female model @euniceolumide MBE" (Tweet). Retrieved 26 July 2019 – via Twitter.
  54. ↑ "No. 61962". The London Gazette (Supplement). 17 June 2017. p. B21.
  55. ↑ Eunice Olumide: Scottish actress collects MBE at Buckingham Palace - hours before DJ club set 16th November 2017.
  56. ↑ "Eunice Olumide MBE – Fashion, passion and philanthropy • V&A Blog". 2 March 2018.
  57. ↑ "V&A Dundee · Fashion Camp". Victoria and Albert Museum Dundee. Retrieved 3 July 2020.
  58. ↑ "V&A Dundee · The Look: Westwood". Victoria and Albert Museum Dundee. Retrieved 3 July 2020.
  59. ↑
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