Filip Tysander
Born
John Filip Tysander[1]

(1985-01-25) 25 January 1985
Järfälla, Sweden[2]
NationalitySwedish
Alma materUppsala University
Occupations
  • Businessman
  • Entrepreneur
[3]
Years active2011–present
Known forFounder of Daniel Wellington

John Filip Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand Daniel Wellington in 2011.[4]

Biography

After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at Uppsala University.[5] In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner with a classic Nato watch band.[4] The simplicity of the watch allegedly inspired Tysander to create his own watch brand, named after the Englishman he claimed to have met.[6] No real evidence of this story ever taking place has ever been presented.[7]

Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design.[8] Daniel Wellington grew due to its online advertising strategy and campaigns through social media.[6] Tysander invested $15,000 to start the Daniel Wellington brand. The watches are simple and minimalist, and are best-known for their interchangeable nylon Nato straps, which can also be replaced by leather or metal straps. In 2011, he sold the first Daniel Wellington Watch. By 2014, Daniel Wellington had sold over one million watches and made $70 million in revenue.[4] In 2016, Daniel Wellington made US$230 million in revenue and $111.5 million in profit.[9] Tysander still maintains 100% ownership of the company.[9]

In 2015, Tysander won the 'Male Star of The Year' Award in the Ernst & Young Sweden Entrepreneur of the Year Awards.[10] He acquired the most expensive penthouse in Stockholm during 2016; purchasing it for $12.8 million.[11] According to Veckans Affärer, Tysander planned to make a major SEK50 million investment in Klarna in 2017.[12][13]

As of 2019, Tysander has an estimated net worth of 2.4 billion SEK ($300 million USD).[14] According to Fokus magazine, he prefers to keep a low profile and avoids most media appearances.[15]

See also

References

  1. ↑ Filip Tysander at Ratsit.se Access date 3 August 2017
  2. ↑ "Grown up in Järfälla Access date 3 August 2017
  3. ↑ "Here are Sweden's 206 billionaires in 2019". VA.se (in Swedish). 12 September 2019. Retrieved 13 June 2020.
  4. 1 2 3 BroBible. "How A 31-Year-Old Bro Built A$180 Million Watch Empire in Less Than 5 Years". BroBible. Retrieved 3 July 2017.
  5. ↑ "How Filip Tysander Built a Watch Empire Now Worth $180 Million". nextshark.com. Retrieved 3 July 2017.
  6. 1 2 Byttner, Karl-Johan. "This 31-year-old who couldn't afford a Rolex has built a $180 million watch empire in less than 5 years". Business Insider. Retrieved 16 January 2021.
  7. ↑ "How Did Daniel Wellington Get So Popular And Why I Will Never Buy One". Horahalus. 20 April 2016. Retrieved 27 January 2021.
  8. ↑ "Dezeen Watch Store interview Daniel Wellington founder Filip Tysander". Dezeen Watch Store. 4 April 2014. Retrieved 3 July 2017.
  9. 1 2 "Daniel Wellington just posted 1 billion in pure profit – and this guy gets all of it". Business Insider. Archived from the original on 20 October 2018. Retrieved 19 June 2018.
  10. ↑ "EY Entrepreneur of The Year – Priser och utmärkelser". www.ey.com (in Swedish). Retrieved 22 June 2020.
  11. ↑ "Filip Tysander: From backpacking in Australia to owning Stockholm's most expensive apartment – Umgås". Umgås. 17 August 2016. Retrieved 3 July 2017.
  12. ↑ "Daniel Wellington-miljardärens nya satsning: Investerar 50 miljoner i Sveriges hetaste fintech-bolag". Veckans affärer. Retrieved 3 July 2017.
  13. ↑ "The self-made millionaire behind the Daniel Wellington watch empire just invested a fortune in Klarna". Business Insider. Retrieved 3 July 2017.
  14. ↑ "Allt fler miljardärer i Sverige – 191 svenskar med på topplistan". Dagens industri (in Swedish). 8 December 2018. Retrieved 20 August 2020.
  15. ↑ "Filip Tysander – Vägen till klockrikedom – Fokus". Fokus (in Swedish). 26 September 2017. Retrieved 19 June 2018.
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