KIST-FM
Broadcast areaSanta Barbara, California
Frequency107.7 MHz
BrandingRadio Bronco
Programming
FormatRegional Mexican
Ownership
Owner
KOSJ, KSBL, KSPE, KTMS, KTYD
History
First air date
February 1998
Former call signs
KLDZ (1997–1998)
KLDZ-FM (1998)
KIST (1998–2000)
KIST-FM (2000–2009)
KQIE (2009–2010)
KIST-FM (2010)
KFYZ (2010)
Call sign meaning
Derived from former AM counterpart KIST; later used for KISS-FM branding
Technical information
Facility ID31434
ClassB1
ERP930 watts
HAAT496 meters (1,627 ft)
Translator(s)102.7 MHz K274CJ (Santa Barbara, California)
Links
WebcastListen Live
Websiteradiobronco.com

KIST-FM (107.7 FM, "Radio Bronco") is a commercial radio station that is licensed to Carpinteria, California and broadcasts to the Santa Barbara radio market. The station is owned by Rincon Broadcasting and airs a regional Mexican music format. The KIST-FM studios and offices are on East Cota Street in Santa Barbara.[1] The transmitter is off West Camino Cielo, near other FM and TV towers, in the hills north of Santa Barbara.[2] KIST-FM also uses a 70-watt translator station, K274CJ (102.7 FM) in Santa Barbara.[3]

History

KIST-FM first signed on in February 1998 as KLDZ-FM with an oldies format[4] branded "Cool Oldies 107.7". It launched as a simulcast of AM sister station KLDZ (1340 AM) before the latter flipped formats to sports.[5]

In May 1998, Citicasters, Inc., part of Jacor Communications, purchased KIST and KLDZ-FM for $1.5 million.[6] The AM station changed its call sign to KXXT and the FM outlet assumed the KIST call letters.[7] In May 1999, Jacor merged with Clear Channel Communications, which would own KIST-FM until 2007.

In March 2000, Cumulus Media-owned KKSB (106.3 FM) in Santa Barbara adopted a contemporary hit radio (CHR) format. In response, Clear Channel flipped KIST-FM to top 40 with the branding "KISS 107 FM"; the station featured on-air personality Rick Dees from sister station KIIS-FM in Los Angeles during morning drive.[8][9] Clear Channel won the head-to-head CHR battle with Cumulus as KKSB flipped to oldies within two years.[10] However, on September 8, 2004, KIST-FM changed to a modern rock format known as "FM 107.7".[11]

On January 11, 2007, Clear Channel Communications sold all of its radio stations in Santa Barbara, including KIST-FM, to Rincon Broadcasting for $17.3 million.[12][13] Five days later, KIST-FM's format was changed to regional Mexican under the branding of "Radio Bronco".

On December 15, 2009, KIST-FM changed its call letters to KQIE.[7] Two months later, on February 10, 2010, the station reverted to KIST-FM. On July 20, KIST-FM again changed its call letters to KFYZ.[7] That switch was also temporary, as KFYZ restored the KIST-FM call sign on September 10. The KFYZ call letters were transferred to its sister station at 94.5 FM on December 23, 2010 when that station flipped to a top 40 format.

References

  1. ↑ "Contactos". Radio Bronco.
  2. ↑ "KIST-FM Radio Station Coverage Map". Radio-Locator.com.
  3. ↑ "K274CJ-FM 102.7 MHz". Radio-Locator.com.
  4. ↑ "Three of Hearts: Radio Celebrates Valentine's Day" (PDF). Radio & Records. February 13, 1998. Retrieved February 20, 2018.
  5. ↑ "Format Changes & Updates" (PDF). The M Street Journal. Vol. 15, no. 6. New York: M Street Corporation. February 11, 1998. p. 1. Retrieved May 23, 2020.
  6. ↑ "Renda Ends Diamond's Days" (PDF). Radio & Records. May 8, 1998. Retrieved February 20, 2018.
  7. 1 2 3 "Call Sign History: KIST-FM". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission. Retrieved June 22, 2018.
  8. ↑ "Rumbles" (PDF). Radio & Records. March 24, 2000. p. 28. Retrieved May 5, 2018.
  9. ↑ "Call Letter Origins". Radio History on the Web. Archived from the original on February 18, 2016.
  10. ↑ "Directory of Radio Stations in the United States" (PDF). Broadcasting & Cable Yearbook 2002–2003. R.R. Bowker. 2002. p. D-45. Retrieved May 5, 2018.
  11. ↑ "Directory of Radio Stations in the United States" (PDF). Broadcasting & Cable Yearbook. 2005. p. D-94.
  12. ↑ Mackie, Drew (January 11, 2007). "Clear Channel Sells Santa Barbara Stations". Santa Barbara Independent. Retrieved March 16, 2017.
  13. ↑ "Deal of the Week" (PDF). R&R. January 19, 2007. Retrieved March 16, 2017.

34°30′11″N 119°51′00″W / 34.503°N 119.850°W / 34.503; -119.850

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