Ninety One
OriginAlmaty, Kazakhstan
Genres
Years active2015–present
MembersAlem
Ace
Zaq
Bala
Past membersA.Z.

Ninety One or 91 (Kazakh: Тоқсан бір, Toqsan bır, Korean : 나인티원) is a Kazakh boy group formed by JUZ Entertainment in 2015.[1] The band consists of four members: Alem, Ace, Zaq, and Bala. Once a five-member group, A.Z. left in 2020. Ninety One is the pioneer act of a new musical genre called Q-pop (Qazaq-pop) which could be called a symbiosis of Western and Asian pop music. The group was produced by Yerbolat Bedelkhan, a member of the Kazakh music unit "Orda".[2]

History

2014: KTI-boys

The group was founded in 2014, based on the "K-Top Idols" project, the main goal of which was creating Kazakhstan's first idol group. A.Z. and ZaQ were the winners of this project. BALA and ALEM were cast via a separate audition. ACE joined the group after training for 2.5 years at the S.M. Entertainment agency (Korean: SM엔터테인먼트) in South Korea.

Q-POP

The term "Q-pop" was first coined in 2015 by the fanbase of Ninety One - "Eaglez". Fans pointed out the differences they saw in a newly founded Asian pop genre compared to other countries pop music. The letter "Q" originates from the way country's name, "Qazaqstan", should be written according to the Latin script of Kazakh. The prefix ‘Q’ has a particular ideological connotation. Putting ‘Q’ as the prefix is a trendy way of representing new Kazakhstan. The new idea of ‘Q’ for resembling Kazakhstan was generally accepted by the masses.[3]

Debut and hostility towards the group (2015–2016)

After a year and a half, band decided to change their name to "Ninety One". The new name references the year 1991 when Kazakhstan won its independence from the former Soviet Union. The name "91" carries the meaning of independence and creative freedom. On 1 September 2015 Ninety One released their debut single Aiyptama! (Айыптама, English: Don't judge!). The music video for the song was released on 8 October 2015. Aıyptama! (according to the latest revision of the Kazakh alphabet it's spelled Aiyptama, English: Don't judge!) led the charts of Kazakhstan's music channels for 20 weeks.[4] On December 1, 2015, they released their first EP, also called Aıyptama. This mini-album consists of 6 songs.[5] On 2 June 2016, they released a music video for the song "Qaitadan" (English: Again), which is currently the chart leader on Gäkku TV. Music video for "Qalay Qaraisyn" (Qalai Qaraisyñ, English: How do you feel about that?), their third song, came out on 11 December 2016. Song was included into the soundtrack of the movie "Гламұр для дур" directed by Askar Uzabaev. The song lasted 20 weeks on the 1st place of the Gákký chart.

Public's response

Ninety One, despite immediately winning the hearts of a young, mainly female, Kazakh audience, were met with a huge wave of hostility from the mainstream public. A lot of local celebrities openly bashed and humiliated them, going as far as to say Ninety One were corrupting their youth. Make-up, earrings and dyed hair on men were borderline offensive to the eye of a typical Kazakh. Group's style was considered against their mentality. And while having nothing against their music, local "activists", enraged by the group's appearance, tried everything in their power to bring the group down. Apart from receiving various insults and death threats, Ninety One also had to physically defend themselves from some overzealous anti-fans.[6]

First Tour "#91"

On 21 June 2016 Ninety One held their first solo concert in the city of Karaganda as a part of "#91" tour. A big number of group's concerts were cancelled due to the "public's" demand.[7] Protests were held against the group. Staff members and Ninety One themselves couldn't enter the concert venues.[8] On 23 July and up until 5 August 2016 Ninety One and a music group Orda (that their producer is a part of) went together on tour around China. They gave an interview for a Kazakh magazine "Xalhar".[9]

Second album and a movie (2017)

On 2 July JUZ Entertainment announced Ninety One's second tour. JUZ Tour 2k17 was bigger and included even more cities. Tour was successful with no major interferences from anti-fans.

"Mooz" and the movie "91"

"Mūz" (English: Ice/cold) came out on 21 August 2017. "Mooz" is an official OST to Ninety One's biographical movie "91". On 24 August, movie «91» was released. Directed by Askar Uzabaev and produced by Assel Sadvakasova and Yerbolat Bedelkhan, this movie has become an acting debut for the members who had to play themselves on the big screen. "91" showcases the difficulties group has experienced: Ninety one's pre-debut and early debut days were marked by the huge backlash they've received from anti-fans and general public.[8] And while some people could argue that it's too early for the group to have a movie dedicated to their story, director Askar Uzabaev was confident that the movie needs to be shot. Director even managed to persuade the group's own producer - Yerbolat Bedelkhan, who once was opposed to the idea as well. Movie "Ninety One" entered the top three Kazakhstani streaming products; for the premiere weekend movie collected 32,672,000 tenge.[10]

"Dopamine" album and documentary (2018–2019)

On 25 June 2018 Ninety One released "E.Yeah", the first song of their new album "Dopamine", quickly followed by "All I need" released on 8 August. The third song of the album - "Boyman", came out on 24 October. "Boyman" said to be a tribute to a famous Kazakhstani figure skater Denis Ten, whose death has deeply affected Ninety One members, as well as the whole of Kazakhstan.

International expansion

On 15 March 2019 on the national Korean TV-channel MNET came out another episode of a popular musical game show "I can see your voice" but this time around a Q-POP boy group Ninety One made their guest appearance. Group has won the show and got to perform with the popular K-pop group Mamamoo. At the end of the show, they've also performed their debut song "Aiyptama". After the show aired Ninety One released their song "Aiyptama" as an exclusive digital single on Korean musical streaming platforms. Also on summer in the same year they held their first ever concert in China.

Documentary "Петь свои песни"

Documentary film by Katherine Suvorova "Петь свои песни" (Kazakh name: Men sen emes), looks into the reasons behind protests against the group and cancellations of their concerts. These events reveal a huge layer of social and cultural conflicts inside the Kazakhstani society - conflict between the urban and rural life, between traditionalism and globalization, between the vertical line of political authority and personal freedom.[11] Film explores these themes through conversations with the band members themselves, their opponents and supporters. Kazakhstani political and cultural scientists, media experts and art historians also explain why do people of Kazakhstan protest against Q-pop.[12]

Social impact

Ninety One has made a huge impact on the Kazakh language.[13] Despite receiving multiple recommendations to switch to English or Russian, members of Ninety One are certain that their actions help in popularizing their country’s culture and language.[14]

On 29 March 2018 a member of Ninety One - ZAQ, who's a part of the youth party Жас Отан ("Zhas Otan"),[15] gave a speech on the IV Congress of Zhas Otan.[16]

Apart from the effects on the language, Ninety One and their producer - Yerbolat Bedelkhan have made a big impact on culture. Genre Q-pop is now considered the most popular musical direction amongst the youth in Kazakhstan.[17]

Projects

Producer of the group, with the help of a Kazakh TV channel NTK, decided to create Kazakhstan's first rap show. On 25 May 2018 came out the promotional video for "Qara beri". Members of Ninety One - Zaq and A.Z were mentors on the show. As Yerbolat Bedelkhan said in his interview for NTK:[18]

"- The main goal of the project is to show people of Kazakhstan that we do have hip-hop! That our youth can and wants to write rap in Kazakh. In the 21st century we need to prove that our language can be modern."

Rapper "Ne1tron", winner of the show, signed his contract with Juz Entertainment on 21 February.

On 1 May 2019, Yerbolat Bedelkhan together with Salem social media announced a casting for the show "Project X".[19]

"Project X" is a new reality survival show, main goal of which is to create the next boy group of Juz Entertainment. New group should give a healthy competition in the genre of Q-Pop.

Out of more than 2000 people that have applied for the show, only 400 people were invited to the offline casting.

First episode of the show came out on 27 May.

Members

Ace, Bala, and A.Z. during a talkshow in 2016
Zaq and Alem during a talkshow in 2016

Current

  • Alem (Batyrhan Abaiūly Mälıkov; Kazakh: Батырхан Абайұлы Мәлікoв, born 18 February 1993) – main vocalist, composer
  • Ace (Azamat Qairatūly Aşmaqyn; Kazakh:Азамат Қайратұлы Ашмақын, born 29 August 1993) – leader, vocalist, lead dancer, composer, visual
  • Zaq (Dulat Bolatūly Mūhametqali; Kazakh: Дулат Болатұлы Мұхаметқали, born 8 February 1996) – main rapper, main dancer, choreographer, lyricist
  • Bala (Daniar Aqylbaiūly Qūlymşin; Kazakh: Данияр Ақылбайұлы Құлымшин, born 19 February 1998) – lead vocalist, kenzhe(youngest), composer

Former

  • A.Z. (Azamat Baibulatūly Zenkaev; Kazakh: Азамат Байбyлатұлы Зенкаев, born 28 September 1993) – leader, lead rapper, lyricist

Discography

Studio albums

Title Details Tracklist
Qarangy Zharyq 2k17
  • Ah! Yah! Mah!
  • Bayau
  • Bungingi Kunnen
  • MBBABBD
  • Mooz
  • Lya
  • O_o
  • Sau
  • Su Asty
  • Yeski Taspa Bii'

Extended plays

Title Details Tracklist
Aiyptama
(Айыптама)
  • Qalai Qaraisyn?
  • Ayiptama
  • Qaitadan
  • Umytpa
  • Qayirli Tun
Dopamine
  • Released: 10 January 2019
  • Language: Kazakh
  • Label: JUZ Entertainment
  • Formats: Digital download, streaming
  • E.YEAH
  • ALL I NEED
  • BOYMAN
  • WHY'M
Men Emes
  • Released: 20 August 2019
  • Language: Kazakh
  • Label: JUZ Entertainment
  • Formats: Digital download, streaming
  • Men Emes
  • Bári Biled
  • Køılek
  • Olar
91
  • Released: 6 October 2020
  • Language: Kazakh
  • Label: JUZ Entertainment
  • Formats: Digital download, streaming
  • Oinamaqo
  • Señorita - Tekketekke
  • Shyda
  • Nice Weather
  • Taboo (ft. Irina Kairatovna)

Singles

Title Release date Album
Айыптама (Aiyptama) 1 September 2015
Aiyptama
Қайтадан (Qaitadan) 26 January 2016
Қалай қарайсың? (Qalai Qaraisyń?) 10 February 2016
Ұмытпа (Umytpa) 18 March 2016
Su Asty 1 May 2017
Qarangy Zharyq
Yeski Taspa Bii' 5 June 2017
Bayau 10 July 2017
Mooz 21 August 2017
Ah!Yah!Mah! 24 December 2017
E.YEAH 25 June 2018
Dopamine
ALL I NEED 29 July 2018
BOYMAN 31 July 2018
Why'm 1 January 2019
Lady 8 March 2019
non-album single
Ayiptama (Remastered ver.) 16 March 2019
I Can See Your Voice Korea Season 6 OST
Men Emes 28 July 2019
Men Emes
Bári Biled 5 August 2019
Køılek 13 August 2019
Olar 20 August 2019
Lie 1 May 2020
non-album single
Qiyalman 9 April 2021
non-album single
T'nda 30 May 2021
Saturday Tune Season 1 singles
ABUSE June, 2021
Don't Dig It 19 June 2021
The Wings[note 1] July, 2021
DARN 21 November 2021
non-album single
Jurek 1 January 2022
non-album single
Intro 30 December 2021
Saturday Tune Season 2 singles
Interrupted by 2022 Kazakh unrest
Bópe 27 January 2022
1Dei 6 February 2022
Qooma 14 February 2022
R (Outro) 19 February 2022
Bata 1 June 2022
non-album single
Suraqtar 20 July 2022
non-album single
Bope 29 August 2022
non-album single
  1. It was later edited to DARN.

Videography

Music videos

Title Release dates
Aiyptama 8 October 2015
Qaitadan 2 June 2016
Qalai Qaraisyn? 12 December 2016
Su Asty 1 May 2017
Yeski Taspa Bii' 5 June 2017
Bayau 10 July 2017
Mooz 21 August 2017
Ah!Yah!Mah! 31 December 2017
E.YEAH 25 June 2018
ALL I NEED 8 August 2018
Why'm 1 January 2019
Men Emes 1 August 2019
Bári Biled 8 August 2019
Señorita - Tekketekke 22 October 2020
Oinamaqo 21 December 2020
Taboo (ft. Irina Kairatovna) 25 December 2020
Qiyalman 16 April 2021
DARN 25 November 2021
Bata 1 June 2022

References

  1. "Знакомство с новым бойз-бэндом 91 NINETY ONE" (in Russian). Yvision. 13 October 2015. Retrieved 15 August 2016.
  2. "Группа Ninety One презентовала дебютный мини-альбом "Айыптама"" (in Kazakh). Tengrinews.kz. 30 December 2015. Retrieved 15 August 2016.
  3. Danabayev & Park. "Q-pop as a Phenomenon to Enhance New Nationalism in Post-Soviet Kazakhstan" (PDF). Asia Review. 9 (2): 85–129.
  4. "Ninety One on Gakku TV". Archived from the original on 21 August 2016.
  5. "K-POP жанры. Ninety One тобы" (in Kazakh). el.kz. 6 November 2015. Archived from the original on 10 December 2015. Retrieved 15 August 2016.
  6. "Скандальной группе Ninety One угрожали взрывами в Актобе". www.nur.kz. 4 October 2016.
  7. "Жители Актобе протестуют против концерта "Ninety one" из-за их крашенных волос". www.nur.kz. 29 September 2016.
  8. 1 2 tengrinews.kz (29 September 2016). "В Актобе требуют отменить концерт эпатажной группы Ninety One: 29 сентября 2016, 06:08 - новости на". KZ: Tengrinews.kz. Retrieved 26 January 2021.
  9. "Xalhar.net Music". music.787520.com.
  10. "Кассовые сборы с 24 по 27 августа". brod.kz.
  11. "Документальный фильм "Петь свои песни" выйдет в ограниченный прокат". brod.kz.
  12. "Петь свои песни в Казахстане. Рассказываем, почему у группы Ninety One были отменены концерты". Archived from the original on 15 July 2019. Retrieved 15 July 2019.
  13. "About how Dimash Kudaibergen and Ninety One inspire people worldwide to learn the Kazakh language". weproject.media.
  14. "Ninety One ответили на совет Jah Khalib "делать на русском"". www.nur.kz. 5 June 2018.
  15. tengrinews.kz (20 February 2018). "Cолист Ninety One победил на выборах в "Жас Отане": 20 февраля 2018, 18:08 - новости на". Главные Новости Казахстана - Tengrinews.kz. KZ: Tengrinews.kz. Retrieved 26 January 2021.
  16. "Хабар 24 - Новости Казахстана и мира на сегодня". 24.kz. Retrieved 26 January 2021.
  17. связи, © ИноСМИ ru 2000-2020При полном или частичном использовании материалов ссылка на ИноСМИ Ru обязательна Сетевое издание — Интернет-проект ИноСМИ RU зарегистрировано в Федеральной службе по надзору в сфере (17 August 2017). "Q-pop укрепляет самосознание Казахстана". ИноСМИ.Ru.{{cite web}}: CS1 maint: numeric names: authors list (link)
  18. "Пошумим! Что нужно знать о новом проекте НТК – Qara Beri?". НТК.
  19. https://projectx.kz/
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