Shoyoroll
TypeCorporation
Founded2006 (2006)
FounderVince “Bear” Quitugua
HeadquartersLos Alamitos, California,
United States
Area served
Worldwide
ProductsClothing, Brazilian jiu-jitsu gi
Websitewww.shoyoroll.com

Shoyoroll is an American jiu-jitsu lifestyle brand that designs and manufactures Brazilian jiu-jitsu gi, casual apparel, and accessories headquartered in Los Alamitos, California. It is one of the most popular jiu-jitsu brands in the world.[1]

History

Shoyoroll was founded by Vince “Bear” Quitugua in 2006. Bear started making t-shirts and caps to show off his creative side inside his garage in Guam. Budo Videos, a martial arts online retailer, started to exclusively sell Shoyoroll gis in North America in 2009.[2]

Shoyoroll announced a collaboration with the IBJJF for an exclusive line of gis in 2023.[3] In 2023, Shoyoroll won 'Brand of the Year' at the JitsMagazine BJJ Awards.[4]

Partnerships

Shoyoroll have made collaborations with other brands and companies such as Illest, EA Sports, Undefeated,[5] Albino and Preto[6] and RVCA.[7][8]

See also

References

  1. ↑ Reid, Kris (23 April 2016). "3 Reasons Shoyoroll Became so Popular". www.jiujitsutimes.com.
  2. ↑ "The Success Story Behind Shoyoroll Brand". www.bjjee.com. 3 April 2013.
  3. ↑ Blackett, Todd. "Shoyoroll Announces Collaboration With IBJJF For New Gi". Jitsmagazine. Retrieved 2 January 2024.
  4. ↑ "The JitsMagazine 2023 BJJ Awards". Jitsmagazine. Retrieved 2 January 2024.
  5. ↑ "UNDEFEATED Continues Its Partnership With Shoyoroll for a New Capsule of Gis and Streetwear Staples". hypebeast.com.
  6. ↑ "Shoyoroll Gis Will Be Sold at 2018 IBJJF Europeans in Portugal". Bjjee.com. 7 January 2018.
  7. ↑ "Shoyoroll x RVCA Collection". rvca.com.
  8. ↑ "Pictures of every Shoyoroll Gi". gireviews.net. 4 May 2018.
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