Derby
Product typeCigarette
OwnerBritish American Tobacco
Produced bySouza Cruz
CountryBrazil
Introduced1993 (1993)
MarketsLatin America, Europe, Asia
Tagline"The taste that won Brazil", "100% Brazil Flavor"
Carcinogenicity: IARC group 1

Derby is a Brazilian brand of cigarettes, launched in 1993 and currently owned and manufactured by Souza Cruz, a subsidiary of British American Tobacco.[1]

History

After the introduction of the brand, it eventually became the market leader in Brazil, especially in the segment of lower-income consumers, with the slogan "The taste that won Brazil" and "100% Brazil Flavor".[2][3] The seal was for many years one of the cheaper cigarette brands in Brazil, which made it achieve high sales and the leadership of cigarette sales in the third month after launch. In 1996, the company had sales of 6.2 billion Brazilian real, with Derby as the leader in cigarette sales with 42.4% of the total.[4]

The brand is mainly sold in Brazil, but also is or was sold in Argentina, Bolivia, Chile, Colombia, Costa Rica, Guatemala, Paraguay, Peru, Venezuela, Belgium, Germany, Romania and China.[5][6][7]

Brazilian pack of Derby

See also

References

  1. ↑ "Segundo lugar surpreende". UOL (in Portuguese). Folha de S.Paulo. Retrieved 9 February 2014.
  2. ↑ "Souza Cruz eleva preço de cigarro em 16% em 20 estados". Abril (in Portuguese). Veja. 28 November 2012. Retrieved 9 February 2014.
  3. ↑ Ripardo, Sérgio. "Souza Cruz descarta novo reajuste no preço do Derby". UOL (in Portuguese). Folha de S.Paulo. Retrieved 29 October 2002.
  4. ↑ Wiegratz, Walter (11 November 1997). "Novos nomes conquistam a simpatia do brasileiro". UOL (in Portuguese). Folha de S.Paulo. Retrieved 9 February 2014.
  5. ↑ "BrandDerby - Cigarettes Pedia". Cigarettespedia.com. Retrieved 2 January 2018.
  6. ↑ "Derby". Zigsam.at. Retrieved 2 January 2018.
  7. ↑ "Brands". Cigarety.by. Retrieved 2 January 2018.
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