Parisienne
Product typeCigarette
OwnerBritish American Tobacco
Produced byBritish American Tobacco
CountrySwitzerland
Introduced1887 (1887)
MarketsSwitzerland, Austria, Germany, Argentina where it's known as Parisiennes
Previous ownersF. J. Burrus
Carcinogenicity: IARC group 1

Parisienne (Parisiennes in Argentina)- is a Swiss brand of cigarettes, currently owned by British American Tobacco and manufactured in the city of Boncourt to the tune of 6-7 billion sticks per year.[1]

History

Parisienne was launched in 1887 by François-Joseph Burrus and the first filtered cigarettes were produced in 1947.[2] Rothmans buys the brand and factory in 1996, before merging with British American Tobacco in 1999.[3]

Parisienne is one of the most popular cigarette brands in Switzerland.[4] Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland.[5] It had a market share of 13.7% in 2003 and was thus the best-selling cigarette brand in Switzerland after Marlboro.[6]

In the past, the brand was also distributed in Switzerland under the name Parisiennes. Today, Parisiennes Filtres are made by Altadis in Argentina.

Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as rolling tobacco.[7]

Parisienne People

The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers.[8] The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.[9][10][11][12][13][14][15][16][17][18]

Markets

Parisienne cigarettes are mainly sold in Switzerland (about half its volumes), but also are or were sold in Austria and Germany.[19][2][20] The brand is also sold in Argentina, where it's known as "Parisiennes".[21]

See also

References

  1. ↑ "La fin des Parisienne suisses: salut, la clope d'ici!". Le Temps (in French). 2023-01-17. ISSN 1423-3967. Retrieved 2023-01-17.
  2. 1 2 "Parisienne". Zigsam.at. Retrieved 6 January 2018.
  3. ↑ "Boncourt, ses cigarettes, sa tristesse". Le Temps (in French). 2022-11-04. ISSN 1423-3967. Retrieved 2023-01-17.
  4. ↑ "A Boncourt, les cigarettes se célèbrent avec nostalgie". Le Temps. 23 May 2014. Retrieved 6 January 2018.
  5. ↑ "Parisienne". Smokerswrites.wordpress.com. 16 May 2014. Retrieved 6 January 2018.
  6. ↑ "Schritt an die Öffentlichkeit" (PDF). Newsletter für die kommerzielle Kommunikation Nr. 16 (in German). Schweizer Werbung/Publicité Suisse (SW/PS). December 2004. pp. 1–5. Archived from the original (PDF; 294 kB) on 2014-05-31. Retrieved 2010-05-03.
  7. ↑ Archived 2009-06-14 at the Wayback Machine
  8. ↑ "David Lynch Commercials". Lynchnet.com. Retrieved 6 January 2018.
  9. ↑ Curtis, Garret (21 April 2008). "The Curtis Way: Parisienne People". Curtisway.blogspot.com. Retrieved 6 January 2018.
  10. ↑ "Parisienne Cigarettes "Parisienne People"". Adage.com. January 2004. Retrieved 6 January 2018.
  11. ↑ "David Lynch's Parisienne Cigarettes Ad". Consumerist.com. 6 September 2006. Retrieved 6 January 2018.
  12. ↑ "Cigarette Commercials from David Lynch, the Coen Brothers and Jean Luc Godard". Openculture.com. Retrieved 6 January 2018.
  13. ↑ "Parisienne Cigarettes (Switzerland): Parisienne People". YouTube. 11 December 2007. Archived from the original on 2021-12-21. Retrieved 6 January 2018.
  14. ↑ "Roman Polanski Comercial Parisienne People". YouTube. 17 May 2007. Archived from the original on 2021-12-21. Retrieved 6 January 2018.
  15. ↑ oedipax (9 December 2006). "Jean-Luc Godard & Anne-Marie Miéville: 'Parisienne People'". YouTube. Archived from the original on 2021-12-21. Retrieved 6 January 2018.
  16. ↑ "Parisienne People - Emir Kusturica (1994)". YouTube. 30 March 2007. Archived from the original on 2021-12-21. Retrieved 6 January 2018.
  17. ↑ "Wim Wenders comercial Parisienne People". YouTube. 20 May 2007. Archived from the original on 2021-12-21. Retrieved 6 January 2018.
  18. ↑ lamarde (10 November 2007). "Parisienne People - Giuseppe Tornatore (1995)". YouTube. Archived from the original on 2021-12-21. Retrieved 6 January 2018.
  19. ↑ "BrandParisienne - Cigarettes Pedia". Cigarettespedia.com. Retrieved 6 January 2018.
  20. ↑ "Brands". Cigarety.by. Retrieved 6 January 2018.
  21. ↑ "Parisiennes". Zigsam.at. Retrieved 6 January 2018.
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