Haval
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced2013
Websitehttps://www.haval.com.cn/ (Chinese)
http://www.haval-global.com/ (English)

Haval (Chinese: 哈弗; pinyin: Hāfú; stylized in all caps) is an automotive brand owned by the Chinese automaker Great Wall Motors that specialises in crossovers and SUVs.[1] It was established in March 2013 as a standalone brand.

History

Logo until 2023

The Haval name was first used by the Great Wall Haval CUV (initially romanized as Hover, later renamed to Haval H3), which was introduced in April 2005 as one of the early compact SUVs produced by local manufacturers. A successor to the Great Wall Safe, the Haval CUV adopts a more 'urban' design. Previously, Great Wall Motors mostly relies on pickup trucks and off-road-oriented SUVs.[2] In September 2006, 500 units of Haval CUVs were exported to Italy for the first time, marking the first time a privately-owned Chinese car company exported cars to Europe in large quantities.[3]

The Great Wall Haval H6, which was introduced in 2011 gained popularity with its competitive price of about 100,000 yuan. Following its success, the Haval name was spun off as a standalone brand in March 2013 with its own logo, making it the second brand from Great Wall Motors after the original Great Wall brand. The H6 family quickly branched out with a coupe SUV version, a diesel version, and four-wheel drive.[4]

Since 2017, the Haval brand was divided into the Red Label and Blue Label sub-brand, which uses red and blue logo respectively. Changes between the sub-brands are done in exterior styling, interior layout and materials, and marketed through different dealership networks.[5] The strategy was abandoned in 2019, when the logo was reverted to black.[6] In 2018, Haval introduced the F-series models that targeted young customers. The models such as the F5 and F7 adopts more streamline designs.[7]

By 2018, Haval has ranked first in China's SUV sales for nine consecutive years. The brand produced its 5 millionth vehicle in January 2019. At the same time, Great Wall Motors founder Wei Jianjun outlined Haval's 5-2-1 globalization strategy, which means in five years the brand will achieve annual sales of 2 million and become the world's number one SUV brand.[2]

Markets

The Haval brand has been marketed in Australia, Argentina, Brazil, Bangladesh, Bulgaria, New Zealand, Russia, South Africa, United Kingdom, Benin, Tunisia, Côte d'Ivoire, Chile, Paraguay, Ecuador, Egypt, Guatemala, Bolivia, Peru, Malaysia, Brunei, Saudi Arabia, México and The Philippines (since 2023), Zimbabwe, UAE, Pakistan, Iraq, Iran[8] and other countries.

In June 2019, Haval started producing the F7 and H9 in Russia at its plant in the Uzlovaya industrial park in the Tula region.[9]

Products

Current vehicles

Model Current generation Vehicle description
Image Name(s) Chinese name Introduction
(cal. year)		 Introduction
(cal. year)		 Facelift
Jolion 初恋
Chūliàn		 2020 2020 - Compact crossover SUV, available as a hybrid. Sales in the Chinese market ended in 2021, exports continue.
Red Rabbit / Chitu 赤兔
Chìtù		 2021 2021 - Compact crossover SUV, available as a hybrid. Successor to the F5.
Divine Beast / Shenshou 神兽
Shénshòu		 2021 2021 - Compact crossover SUV, available as a hybrid.
Big Dog / Dargo 大狗
Dàgǒu		 2020 2020 - Compact crossover SUV with rugged design, exported as the Dargo.
Big Dog X / Dargo X 2023 - Second generation Big Dog, available as a plug-in hybrid (PHEV). Exported as the Dargo X.[10]
Cool Dog 酷狗
Kùgǒu		 2022 2022 - Compact crossover SUV with rugged design, available as a PHEV.
H5 H5 2010 2023 - Body-on-frame full-size SUV.
H6 H6 2011 2017 2021 Compact crossover SUV, second-generation model.
2020 - Compact crossover SUV, third-generation model. Available as a hybrid and PHEV.
H6S / H6 GT H6S 2021 2021 - Coupe SUV version of the H6, marketed as the H6 GT in export markets.
M6 M6 2017 2017 2021 Compact crossover SUV.
F7/F7x F7 2018 2018 - Compact crossover SUV from the F-series. Sales in the Chinese market ended in 2021, production in Russia continue.[11]
Xiaolong 枭龙
Xiāolóng		 2023 2023 - Compact crossover SUV, only available as a PHEV.
Xiaolong Max 枭龙MAX
Xiāolóng MAX		 2023 2023 - Mid-size SUV, only available as a PHEV.
H9 H9 2014 2014 2022[12] Body-on-frame full-size SUV.
Raptor 猛龙
Měnglóng		 2023 2023 - Compact crossover SUV with rugged design, only available as a PHEV.

Discontinued vehicles

Image Name(s) Introduction
(cal. year)		 Discontinued
(cal. year)
F5 2018 2020
H2 2014 2021
H2s 2016 2019
H4 2017 2020
H6 Coupe 2015 2021
H7 2015 2021
H8 2013 2018
M4/H1 2013 2021

Sales

Year China
2013 208,652
2014 382,071
2015 640,200
2016 789,164
2017 849,554
2018 766,062[13]

See also

References

  1. ↑ "A flood of cheap Chinese cars is coming to Australia — and they want to overtake Toyota". News.com.au. 23 April 2015. Retrieved 12 October 2016.
  2. 1 2 "哈弗仅13年就迈进500万俱乐部！已9年销冠的哈弗还有多大野心？" [Haval has entered the 5 million club in just 13 years! How ambitious does Haval, which has been ranked No. 1 for nine years, still have its ambitions?]. Dongchedi. 2019-01-18. Retrieved 2023-12-15.
  3. ↑ "哈弗背后的故事" [The story behind Haval]. Dongchedi. 2017-03-30. Retrieved 2023-12-15.
  4. ↑ "从哈弗H6看长城汽车的发展史" [Looking at the development history of Great Wall Motors from Haval H6]. Dongchedi. 2021-06-05. Retrieved 2023-12-15.
  5. ↑ "解析哈弗H6红标和蓝标有何差异，助你购车不再选择困难！" [Analyze the difference between the red label and blue label of Haval H6 to help you no longer have to make a difficult choice when buying a car!]. www.sohu.com. 2019-01-06. Retrieved 2023-12-15.
  6. ↑ ""黑标"正式取代"红蓝双标"，哈弗的又一次自我否定" [“Black Label” officially replaces “Red and Blue Label”, another self-denial of Haval]. Guancha.cn. 2019-03-19. Retrieved 2023-12-15.
  7. ↑ "哈弗品牌发展史，一条不断探索，精益求精，不断追求的路_车家号_发现车生活_汽车之家" [The development history of the Haval brand is a path of continuous exploration, excellence and pursuit]. Chejiahao Autohome (in Chinese (China)). 2019-11-21. Retrieved 2023-12-15.
  8. ↑ "Haval Motors SA Pty Ltd". www.haval.co.za. Retrieved 31 January 2020.
  9. ↑ "Российский завод Haval: зачем его построили и как он работает" [Russian Haval plant: why it was built and how it works]. zr.ru (in Russian). Retrieved 2023-12-15.
  10. ↑ "На полступени выше. Тест-драйв Haval Dargo X :" [Half a step higher. Test drive Haval Dargo X]. Autonews (in Russian). 2023-01-27. Retrieved 2023-12-15.
  11. ↑ "It was produced 100,000th Haval car in Russia". eng.autostat.ru. 2023-01-27. Retrieved 2023-12-15.
  12. ↑ "2022 Haval H9 update not for Australia". CarExpert. 2021-08-31. Retrieved 2023-11-19.
  13. ↑ Chinese Car Sales Data Haval.
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